# Eclectically Rare Stores The Index Ltd Storefront and Gallery Collects Unusual Objects By Meghan Young | Published 2010-05-23 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/index-ltd References: [coolhunting](http://www.coolhunting.com/design/index-ltd.php) & [indexltd.ch](http://www.indexltd.ch/) Next time you're in New York, I suggest you mosey on over to Brooklyn to pay a visit to the Index Ltd store. Full of unknown treasures, it's a one-stop off for rare and unusual merchandise. Located specifically in Brooklyn's Bushwick neighborhood, the Index Ltd store and gallery is owned by Jonathan Roquemaure. With a passion for objects with character, history and an interesting tale behind it, Roquemaure has accumulated a bevy of objects begging for a home with equally interesting folk. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 25% | Activity: 3% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Eclectic Stores:** Entrepreneurs can establish stores that offer rare and distinct products to meet customers' affinity for unique offerings. - **Curated Collections:** Creating collections that tell a story can induce personal connections with the customers' purchases. - **Localized Shopping:** Focusing on distinct neighborhoods and creating a community feel can draw in customers as they seek unique products. ### Sectors Adopting This - **Specialty Retail:** Retailers can establish a specialty store with unique selections to draw in customers that are looking for more uncommon and distinctive items. - **Art and Antiques:** Art and antiques dealers can develop a curated collection to appeal to the storytelling aspect of the objects, facilitating the creation of emotional connections with buyers. - **Tourism:** With a focus on distinct neighborhoods, tourism can capitalize on the unique offerings and create a community experience that can boost customer interest and satisfaction. ## Related on Trend Hunter - [Vintage Homeware Shops](https://www.trendhunter.com/trends/vintage-homeware-shop.md) - [Curated Book Directories](https://www.trendhunter.com/trends/bizarre-bookshelf.md) - [Community-Centric Brooklyn Bookstores](https://www.trendhunter.com/trends/archestratus.md) - [Hybrid Gallery Shops](https://www.trendhunter.com/trends/apoc-london.md) - [Designer-Hosted Brooklyn Pop-Ups](https://www.trendhunter.com/trends/gustaf-westman-in-new-york.md) - [Surrealist Shopping Experiences](https://www.trendhunter.com/trends/dreams-is.md) - [High-End Specialty Food Stores](https://www.trendhunter.com/trends/specialty-food-stores.md) - [Contemporary Collectible Designs](https://www.trendhunter.com/trends/contemporary-collectible-design.md) - [American Collectible Design Exhibitions](https://www.trendhunter.com/trends/object-usa-2024.md)