# On-Site Festival Laundromats Appliance Maker Indesit Washed 200 Loads of Laundry at Camp Bestival By Laura McQuarrie | Published 2016-08-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/indesit References: [eventmagazine](http://www.eventmagazine.co.uk/pictures-indesit-launderette-football-experience-camp-bestival/brands/article/1404701) & [indesit](http://www.indesit.co.uk) Since festivals are often set up on open fields that are prone to receiving rain, appliance manufacturer Indesit saw an incredible opportunity to help people keep their clothes fresh and clean at this year's Camp Bestival at Lulworth Castle in Dorset, England. For the festival, Indesit teamed up with Arsenal FC and PUMA in order to create the 'Family Football Experience,' which involved a variety of family-friendly activities like face-painting, arts, crafts and sports-themed games, as well as large screens to tune into the FIFA tournaments. Alongside this, Indesit also created a Full-Time Launderette filled with Innex washing machines and dryers and a team to do free loads of laundry for festival-goers all weekend at Camp Bestival. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 12% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What Makes This Trend Stand Out - **On-site Festival Services:** Creating convenient services for festival-goers, such as on-site laundromats, can enhance the overall festival experience and meet the needs of attendees. - **Collaborative Marketing Partnerships:** Partnering with other brands and organizations, such as Arsenal FC and PUMA, can create unique experiences for consumers and expand brand reach through collaborative marketing initiatives at events like festivals. - **Convenience and Sustainability:** Offering free laundry services at festivals addresses the convenience factor for attendees while also promoting sustainability by reducing the need for disposable clothing. ### Sectors Adopting This - **Appliance Manufacturing:** Appliance manufacturers have the opportunity to create innovative products and services specifically tailored to the festival and event industry, such as on-site laundromats. - **Sports and Entertainment:** Sports and entertainment brands can explore collaborative partnerships with other organizations to create unique experiences and engage with their target audience in non-traditional settings like festivals. - **Hospitality and Event Services:** Brands in the hospitality and event services industry can incorporate convenient services like on-site laundry into their offerings, enhancing the overall experience for festival-goers and attracting more customers. ## Related on Trend Hunter - [Sporty Laundromat Takeovers](https://www.trendhunter.com/trends/laundromatch.md) - [Refreshing Festival Activations](https://www.trendhunter.com/trends/mitchum-fresh-factory.md) - [Musical Washing Machines](https://www.trendhunter.com/trends/limited-edition-front-load-washer.md) - [Laundry-Themed Nuptial Events](https://www.trendhunter.com/trends/lg-launderette-of-love.md) - [Multipurpose Portable Washing Machines](https://www.trendhunter.com/trends/wonertool-portable-washing-machine.md) - [Next-Gen Laundromats](https://www.trendhunter.com/trends/plano-laundry.md) - [AI-Powered Laundry Appliances](https://www.trendhunter.com/trends/lg-fx-washer-and-dryer.md) - [Sustainable Music Festival Campaigns](https://www.trendhunter.com/trends/no-tent-left-behind.md) - [Sleek Smart Laundry Systems](https://www.trendhunter.com/trends/laundry-system.md)