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# Canadian Indie Fashion
The Independent Designers Outlet in Toronto Carries 8 Labels

By lauren festa | Published 2009-12-03 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/independent-designers-outlet
References: [shop-ido](http://www.shop-ido.com)

At just seven months old, IDO is thriving. Located at 1418 Dundas St. W in Toronto, the Independent Designers Outlet sits among cafes, art galleries and cake shops.

The fashion eclecticism in-store is linked by a common thread; “We only sell [Canadian collections](https://www.trendhunter.com/trends/the-beauty-edit-vol-1)!” boasts owner Lara Stephenson. The Independent Designers Outlet is not a shop, it’s a solution. “We provide a much needed service to [local] designers by selling their old stock, which translates to amazing savings for our customers,” says Stephenson.

With eight Toronto-based labels and one from Montreal, moms and young professionals alike can enjoy hot items like 100% merino wool knit sweaters by JUMA and silk party dresses by [House of Spy](https://www.trendhunter.com/trends/house-id). Eco-conscious shoppers will woo over Stephenson’s own Revolve Clothing line which includes tops and dresses in [organic cotton, lyocell, soy & bamboo](https://www.trendhunter.com/trends/reformations-new-vancouver-location) for $80 and under.

As in her solutions and style, Stephenson keeps it simple. “If you appreciate quality, are interested in supporting the local fashion scene, or just love a great deal, then Independent Designers Outlet is for you!”

## Trend Insights (Trend Hunter)

- Score: 5.4/10
- Popularity: 60% | Activity: 95% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Why This Trend Is Growing

- **Indie Fashion:** Opportunity to tap into the growing demand for independent fashion labels and unique designs.
- **Outlet Shopping:** Disruptive innovation opportunity in the outlet shopping industry by focusing on selling old stock from local designers.
- **Eco-friendly Fashion:** Potential for disruptive innovation in the fashion industry by offering sustainable and eco-conscious clothing options.

### Industries Being Reshaped

- **Fashion Retail:** Potential for disruptive innovation by creating a platform that exclusively sells independent fashion labels.
- **Outlet Retail:** Opportunity to disrupt the outlet shopping industry by providing a platform for local designers to sell their old stock.
- **Sustainable Fashion:** Disruptive innovation opportunity in the fashion industry by offering a range of eco-friendly and sustainable clothing options.

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