# Flavor-Forward Alcohol-Free Beers Incroyable by FrogBeer Excites Taste Buds Without Alcohol By Laura McQuarrie | Published 2021-02-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/incroyable-by-frogbeer References: [beveragedaily](https://www.beveragedaily.com/Article/2021/01/13/New-product-launches-in-the-low-to-no-alcohol-category) & [frogpubs](https://www.frogpubs.com/beers.php) Incroyable by FrogBeer is the first [non-alcoholic craft beer](https://www.trendhunter.com/trends/favorful-nonalcoholic-beer) line from the French brewery and it shares four flavor-rich products that don't compromise on taste or texture. The 0.5% ABV brews are available in varieties like Incroyable Blonde with notes of hops and pine, as well as Incroyable IPA with [tropical notes](https://www.trendhunter.com/trends/nirvana-buttercup) and well-balanced bitterness. Craft beer lovers who are interested in mindful drinking experiences will also be drawn to the brewery's Blanche with yuzu juice and the Stout with hints of chocolate and coffee. While free-from products can often leave people feeling as if they're missing out on something, these [alcohol-free craft beers](https://www.trendhunter.com/trends/mash-gang) were intentionally created to be non-watery, multi-dimensional and distinctly alcohol-like rather than reminiscent of sodas. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 49% | Activity: 70% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Flavor-forward Alcohol-free Beers:** Non-alcoholic craft beers with rich flavors are becoming more popular, providing opportunities for breweries to create mindful drinking experiences. - **Craft Beer for Mindful Drinking:** There is a growing demand for craft beers that cater to mindful drinking, allowing customers to enjoy rich flavored beers without the alcohol. - **Multi-dimensional Alcohol-free Beverages:** The market for non-alcoholic beverages with complex flavors and textures is expanding, and the development of high-quality non-alcoholic craft beers is an opportunity for companies to capitalize on this trend. ### Where This Applies - **Craft Beer Industry:** Craft breweries can create new revenue streams by tapping into the growing demand for non-alcoholic craft beers with rich flavors and textures. - **Beverage Industry:** Companies in the beverage industry can expand their product offerings by developing high-quality non-alcoholic craft beers that cater to mindful drinking. - **Restaurant and Bar Industry:** Restaurants and bars can provide a unique and innovative experience for customers by offering non-alcoholic craft beers that provide rich flavors and textures without the alcohol. ## Related on Trend Hunter - [Sober Craft Beer Collections](https://www.trendhunter.com/trends/nonalcoholic-craft-beer.md) - [Booze-Free Beer Collections](https://www.trendhunter.com/trends/alcoholfree-beer-collection.md) - [Low-Calorie Non-Alcoholic Brews](https://www.trendhunter.com/trends/partake-brewing.md) - [Relaxing Alcohol-Free Beers](https://www.trendhunter.com/trends/impossibrew.md) - [Flavor-Driven Alcohol-Free Beers](https://www.trendhunter.com/trends/1664-bire-00.md) - [Craft-Style Non-Alcoholic Beers](https://www.trendhunter.com/trends/craftstyle-nonalcoholic-beers.md) - [Flavor-Forward Alcohol-Free Beers](https://www.trendhunter.com/trends/madr-excepcional-zero.md) - [Full-Flavor No-Alcohol IPAs](https://www.trendhunter.com/trends/liberation-ipa-zero.md) - [Dry-Hopped Non-Alcoholic Brews](https://www.trendhunter.com/trends/hoplark-00.md)