# Sugar-Based Sweetener Products Incredo Sugar G2 Has a Versatile, No-Aftertaste Formulation By Michael Hemsworth | Published 2024-03-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/incredo-sugar-g2 References: [foodbev](https://www.foodbev.com/news/incredo-unveils-concentrated-sugar-reduction-solution/) & [incredosugar](https://www.incredosugar.com)  [Incredo](https://www.trendhunter.com/trends/reduced-sugar-gummies) Sugar G2 is the latest product from the food tech brand formulated with flavor and versatility in mind to help consumers elevate their favorite recipes or foods with a touch of guilt-free sweetness. The product comes in plant-based and dairy-based options, and has a clean label formulation with a patent-pending concentrated sugar complex that's made from a blend of real sugar and protein. The product is thus capable of achieving the same sweetness as sugar with no aftertaste, while also using up to 50% less sugar content than traditional sugar. Co-CEO and Chief Technology Officer David Tsivion spoke on the Incredo Sugar G2 saying, "We’re committed to providing innovative solutions which deliver [sugar-reduced food products](https://www.trendhunter.com/trends/sweet-freedom-glp-1) that are both tasty and nutritious. As we expand our ingredient portfolio with the launch of Incredo Sugar G2, we’ll continue to uphold our commitment to providing a full end-to-end solution, including providing our partners with guidance on any necessary recipe reformulation, bulking and production know how and strategic optimisations specific to desired food applications.” ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 27% | Activity: 41% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Sugar-reduction Formulations:** Disruptive innovation opportunities arise in developing alternative sweeteners to reduce sugar content in a wide range of food products. - **Clean Label Food Tech:** Exploring innovative ways to create clean label formulations can revolutionize the food tech industry and consumer perceptions of product ingredients. - **Patent-pending Ingredients:** Opportunities for disruption exist in creating proprietary formulations like patent-pending concentrated sugar complexes for unique product offerings. ### Where This Applies - **Food Technology:** The food tech industry can leverage advancements in sugar-reduction formulations to meet consumer demands for healthier and tastier products. - **Ingredient Innovation:** Innovative ingredient development is vital in industries like food and beverage to introduce novel products with clean label formulations and patent-pending complexes. - **Recipe Reformulation Services:** Industry players providing services for recipe reformulation to adapt to sugar-reduction formulations are poised to capitalize on the growing demand for healthier food options. ## Related on Trend Hunter - [Lower Sugar Gummy Products](https://www.trendhunter.com/trends/reduced-sugar-gummies.md) - [Glycemic Inhibitor Sweetener Solutions](https://www.trendhunter.com/trends/nutraex-bisugar.md) - [Optimized Alternative Sweeteners](https://www.trendhunter.com/trends/tastesense-advanced.md) - [Alternative Sugar-Like Sweeteners](https://www.trendhunter.com/trends/sweegen-sweetensify-flavors.md) - [Category-Specific Sweeteners](https://www.trendhunter.com/trends/purecircle-clean-taste-solutions.md) - [Sugar-Mimicking Sweetener Blends](https://www.trendhunter.com/trends/sweetener-blend.md) - [Ultra-Potent Sugar Substitutes](https://www.trendhunter.com/trends/soulsweet.md) - [Brown Sugar-Inspired Sweeteners](https://www.trendhunter.com/trends/iconisweet-gold-sweetener.md) - [Diabetic Sugar Substitues](https://www.trendhunter.com/trends/biofect-innovations1.md)