# Antioxidant-Packed Blueberry Juices IncrediBlu Shares the Natural Sweetness of Pure Blueberry By Laura McQuarrie | Published 2026-02-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/incrediblu References: [specialtyfood](https://www.specialtyfood.com/news-media/news-features/member-press-releases/tomasello-winery-announces-its-first-non-alcoholic-beverage-incrediblu/) & [tomasellowinery](https://www.tomasellowinery.com/incrediblu)  Over 30 years ago, Tomasello was the first to develop a 100% Blueberry Wine and the product's popularity led to the creation of everything from Sparkling Blueberry to Blueberry Hard Cider, and now, IncrediBlu—100% pure Blueberry juice, free from all alcohol, additives, and preservatives. Fresh out of the Blueberry Capital of the World, Tomasello’s first non-alcoholic creation is naturally sweet, rich in color, full of flavor, refreshingly simple, and made with nothing other than blueberry juice. Alongside the antioxidant-rich, [pure blueberry juice](https://www.trendhunter.com/trends/bol-blueberry-power-shake), the IncrediBlu product line includes a Frizzante, a [lightly carbonated option](https://www.trendhunter.com/trends/belvoir-farm-fruitz). As [non-alcoholic drinking rises](https://www.trendhunter.com/trends/biddenden-juice), adults are rediscovering the appeal of fruit juice as a wholesome alternative that doesn't need alcohol or mixology tricks to be interesting. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 47% | Activity: 54% | Freshness: 61% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Natural Beverage Innovation:** The emergence of 100% pure fruit juices like IncrediBlu signals a shift towards beverages that prioritize simplicity and natural sweetness. - **Non-alcoholic Beverage Revolution:** The increasing demand for sophisticated, non-alcoholic drink options underscores a growing consumer interest in health-conscious lifestyle choices. - **Antioxidant-driven Products:** Products packed with antioxidants, such as blueberry juice, are becoming more popular as consumers seek functional beverages with health benefits. ### Where This Applies - **Functional Beverages:** The functional beverage industry is expanding rapidly, driven by consumer interest in drinks that offer health benefits like high antioxidant content. - **Health and Wellness:** Health-conscious consumers are propelling growth in the wellness industry, with a notable demand for clean-label and nutrient-rich food and drink options. - **Fruit-based Products:** Rising consumer preference for natural, fruit-based products is stimulating innovation in industries dedicated to offering pure, minimally processed options. ## Related on Trend Hunter - [Zero Alcohol Functional Beer](https://www.trendhunter.com/trends/sleeman-zero.md) - [Citrusy Alcohol-Free Beers](https://www.trendhunter.com/trends/michelob-ultra-zero-lime.md) - [Classical Non-Alcoholic Cocktails](https://www.trendhunter.com/trends/dirty-virgin.md) - [Approachable Alcohol-Free Brews](https://www.trendhunter.com/trends/alcohol-free-brews.md) - [Zero-ABV Cocktail Bitters](https://www.trendhunter.com/trends/seasn.md) - [Non-Alcoholic Craft Beer Partnerships](https://www.trendhunter.com/trends/nonalcoholic-craft-beer1.md) - [Aromatic Alcohol-Free Wines](https://www.trendhunter.com/trends/eisberg-grenache-ros.md) - [Free-From Natural Mocktails](https://www.trendhunter.com/trends/farming-karma.md) - [Non-Alcoholic Celebration Spirits](https://www.trendhunter.com/trends/french-bloom-bubbly.md)