# Animation-Inspired Snack Crackers The Pepperidge Farm Incredibles 2 Goldfish Crackers are Tasty By Michael Hemsworth | Published 2018-06-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/incredibles-2-goldfish-crackers References: [brandeating](https://www.brandeating.com/2018/06/new-pepperidge-farm-incredibles-2-goldfish-crackers-available-now.html) & [pepperidgefarm](https://www.pepperidgefarm.com) The Pepperidge Farm Incredibles 2 Goldfish Crackers are a new offering from the snack brand that was created in partnership with [Disney](https://www.trendhunter.com/trends/good2grow-snackers) to help promote the aforementioned movie. The snack is made with the [classic cracker shapes](https://www.trendhunter.com/trends/goldfish-crisps) with the movie logo integrated into the mix, while a yellow, orange and red color scheme is highlighted to further correlate the snack to the film. The snacks are branded with the film characters emblazoned on the front and convey a sense of fun for children to enjoy at snack time. The Pepperidge Farm Incredibles 2 Goldfish Crackers are set to be available nationwide at retailers through January 31, 2019 and come as one of many [branded snacks](https://www.trendhunter.com/trends/doritos-x-a-minecraft-movie) being created to drive new interest in classic products. Image Credit: Pepperidge Farm ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 53% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Movie-inspired Snacks:** Opportunity for snack brands to partner with popular movies and create branded snacks that appeal to children. - **Visual Branding:** Opportunity for snack brands to incorporate movie branding and visual elements into their products to attract consumers. - **Children's Snack Products:** Opportunity for snack brands to create products that specifically target children as a consumer demographic. ### Sectors Adopting This - **Snack Food Industry:** Snack companies can leverage the movie industry to create new products and increase sales. - **Film Industry:** Movie studios can partner with snack companies to promote upcoming films and create buzz around new releases. - **Children's Products Industry:** Companies that specialize in children's products can develop and market snack products that appeal to young consumers. ## Related on Trend Hunter - [Chip-Inspired Fish Crackers](https://www.trendhunter.com/trends/chipinspired-fish-crackers.md) - [Spicy Fish-Inspired Snacks](https://www.trendhunter.com/trends/oldfish-franks-redhot-crackers.md) - [Creamy Condiment Snack Crackers](https://www.trendhunter.com/trends/goldfish-awesome-sauce.md) - [Glowing Halloween Cracker Snacks](https://www.trendhunter.com/trends/goldfish-halloween-packs.md) - [Character-Themed Snack Products](https://www.trendhunter.com/trends/good2grow-snackers.md) - [Supersized Cheesy Crackers](https://www.trendhunter.com/trends/goldfish-mega-bites.md) - [Collaboration Graham Crackers](https://www.trendhunter.com/trends/goldfish-hello-kitty.md) - [Holiday Film-Inspired Graham Crackers](https://www.trendhunter.com/trends/goldfish-elf-maple-syrup-grahams.md) - [Fantasy Franchise-Inspired Snacks](https://www.trendhunter.com/trends/butterbeer-flavored-graham.md)