# Size-Skimping Container Diagrams The ‘Incredible Shrinking Package’ Infographic is Inf By Vivian Lau | Published 2012-07-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/incredible-shrinking-package References: [good.is](http://www.good.is/post/transparency-paying-the-same-amount-for-smaller-products/) & [awesome.good.is](http://awesome.good.is/transparency/web/1102/packaging/flat.html) Conglomerates in the business world can be magicians too, as the ‘Incredible Shrinking Package’ infographic dishes the skinny on the corporate version of the age-old disappearing act. If you have been an observant consumer, you may have noticed that there has been more room for differing selection on grocery store shelves because of [shrinking product packages](https://www.trendhunter.com/trends/blanco-1). We are in fact getting less for the same amount, which is a depressing thought considering companies are always pushing a ‘you’re getting more for less!’ mantra. Why this is the case is unclear, although there are some advantages to [smaller packaging](https://www.trendhunter.com/trends/thoughtful-packaging). If we can look past the damage it does to our wallets, consider the slimming effect it can have on our waistlines and the lighter footprint it leaves on the Earth. Given a dismal financial era, with the bubble bursting in the U.S. in 2008 and the just-passing Euro Crisis, the people of the West are really feeling the repercussions as they make their way onto our dinner tables. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 18% | Activity: 16% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Shrinking Packages:** The trend of shrinking product packages is an opportunity for companies to reduce costs and optimize their supply chains. - **Eco-friendly Packaging:** The use of smaller packages can have a positive impact on the environment, creating an opportunity for businesses to market eco-friendly packaging. - **Health-conscious Packaging:** The trend of using smaller packages can have a positive impact on people's health, creating an opportunity for businesses to market health-conscious packaging. ### Industries Being Reshaped - **Consumer Goods:** The shrinking package trend is impacting the consumer goods industry, creating an opportunity for companies to innovate their product packaging. - **Retail:** Retailers are impacted by the trend of shrinking packages, creating an opportunity for them to adjust their pricing and marketing strategies accordingly. - **Packaging:** The trend of shrinking packages is impacting the packaging industry, creating an opportunity for businesses to innovate and provide efficient and eco-friendly solutions. ## Related on Trend Hunter - [Cost-Conscious Supersized Pizzas](https://www.trendhunter.com/trends/growflation-pizza.md) - [Efficiency-Optimized Snack Packaging](https://www.trendhunter.com/trends/kellanova-snack-packaging.md) - [Anti-Shrinkflation Pizza Campaigns](https://www.trendhunter.com/trends/dominos-moreflation.md) - [Increased-Size Seafood Bowls](https://www.trendhunter.com/trends/scott-jons.md) - [Reduced Plastic Sandwich Packaging](https://www.trendhunter.com/trends/seal-n-flip-packaging.md) - [Anti-Shrinkflation Body Washes](https://www.trendhunter.com/trends/harrys-body-wash.md) - [Eco-Friendly Shrink Meat Packaging](https://www.trendhunter.com/trends/amcor-cleartite-40.md) - [Laundry Tab E-Commerce Packaging](https://www.trendhunter.com/trends/multipower-tabs.md) - [Accessible Health-Focused Packaging](https://www.trendhunter.com/trends/nutrition-information-label.md)