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# Elderly Influencer Cosmetics
INC.redible Cosmetics Created a Collection with Baddie Winkle

By Laura McQuarrie | Published 2019-05-27 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/incredible-cosmetics
References: [allure](https://www.allure.com/story/baddie-winkle-inc-redible-beauty-collection-sephora-shop) & [instagram](https://www.instagram.com/p/Bx4soqChJ78/)

Influencer cosmetics are regularly created with YouTubers, [Instagram](https://www.trendhunter.com/trends/purepeak) personalities and all other sorts of content creators and for its latest collection, INC.redible Cosmetics chose to work with 90-year-old Baddie Winkle. For years, Baddie Winkle has been inspiring people to be the most vibrant version of themselves at any age and has partnered with a number of brands for special campaigns and collaborations.

With INC.redible Cosmetics, Baddie Winkle is sharing a series of nostalgic products like a 90s-inspired scented rollerball lip gloss, a highlighter in the shape of her own face and other fun products like the Baddie Double Perks Rainbow Sheet Boob Mask. All of the affordable cosmetics retail for less than $20 and are packed with ingredients that are just as nourishing as they are fun.

## Trend Insights (Trend Hunter)

- Score: 4.3/10
- Popularity: 50% | Activity: 71% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Gen Alpha, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### Key Themes Behind This Trend

- **Influencer Cosmetics:** Partnering with influencers to create unique cosmetic collections offers a disruptive innovation opportunity.
- **Elderly Influencers:** Working with elderly influencers brings a fresh perspective to the cosmetic industry, creating disruptive innovation opportunities.
- **Affordable Nostalgic Products:** Creating affordable nostalgic cosmetic products taps into consumer desires and presents disruptive innovation opportunities.

### Where This Applies

- **Cosmetics:** The cosmetics industry can leverage influencer collaborations to create innovative and unique products.
- **Social Media Marketing:** Partnering with influencers, including elderly influencers, can be a disruptive innovation opportunity for social media marketing agencies.
- **E-commerce:** E-commerce platforms can capitalize on the demand for affordable nostalgic cosmetic products by offering them to a wide consumer base.

## Related on Trend Hunter

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