# Digital Audience-Expanding Platforms 'Shoutabout' Aims to Increase Engagement and Audience Reach By Michael Hemsworth | Published 2016-11-15 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/increase-engagement References: [betalist](https://betalist.com/startups/shoutabout) & [shoutabout.it](https://shoutabout.it/) Sharing content with the same followers over and over doesn't do much when it comes to helping increase engagement or growing an audience, so 'Shoutabout' is intended to help. 'Shoutabout' works by enabling users and brands to reach different audiences they wouldn't have otherwise reached by promoting through their favorite sites. 'Shoutabout' can help when it comes to enabling better [content discovery](https://www.trendhunter.com/trends/writertools) for consumers, stronger [lead generation](https://www.trendhunter.com/trends/subreddit-signals) and better overall performance when it comes to [digital marketing endeavors](https://www.trendhunter.com/trends/sprout-socials). The dashboard for 'Shoutabout' enables users to track the performance of Shouts over a specific period of time. 'Shoutabout' takes a more direct approach to increase engagement rather than simply reworking the same methods over and over without gaining the results that are desired. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 6% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### Key Themes Behind This Trend - **Audience-expanding Platforms:** Digital platforms like 'Shoutabout' can help brands increase engagement and audience reach by promoting through their favorite sites. - **Content Discovery Optimization:** Platforms like 'Shoutabout' can help consumers better discover content they may be interested in by promoting it on relevant sites. - **Performance Tracking Tools:** Platforms like 'Shoutabout' that offer performance tracking dashboards can help brands optimize their digital marketing efforts. ### Where This Applies - **Digital Marketing:** Platforms like 'Shoutabout' can disrupt the digital marketing industry by offering a more direct approach to increasing engagement and better performing ads. - **Social Media:** Social media platforms can benefit from partnering with 'Shoutabout' to increase engagement and offer better content discovery options for their users. - **E-commerce:** E-commerce brands can leverage 'Shoutabout' to reach a wider audience and increase conversions by targeting potential customers through relevant sites. ## Related on Trend Hunter - [Social Sharing Tools](https://www.trendhunter.com/trends/social-plus.md) - [In-Store Audience Engagement Solutions](https://www.trendhunter.com/trends/instore-audience-engagement.md) - [Group-Centric Social Media Platforms](https://www.trendhunter.com/trends/chatter-social.md) - [Adventure-Focused Social Platforms](https://www.trendhunter.com/trends/adventurefocused-social-platform.md) - [Integrated Influencer Marketing Platforms](https://www.trendhunter.com/trends/influencer-marketing-platforms.md) - [Influencer-Focused Ad Platforms](https://www.trendhunter.com/trends/pearpop.md) - [Media Exposure Platforms](https://www.trendhunter.com/trends/prboost.md) - [Social Content Creators](https://www.trendhunter.com/trends/smilesflow.md) - [Content Amplification Tools](https://www.trendhunter.com/trends/writertools.md)