# Social Media Shopping Tools 'Easytap' Helps Increase Conversion by Incorporating Shopping Links By Michael Hemsworth | Published 2017-03-23 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/increase-conversion References: [betalist](https://betalist.com/startups/easytap) & [easytap.io](https://www.easytap.io) [Instagram](https://www.trendhunter.com/trends/facebook1) influencers, bloggers and brands that want to increase conversion for items that they are selling or endorsing can do so with the 'Easytap' platform. 'Easytap' works by enabling users to link their images, so followers can simply tap on something they like in order to be redirected to a website where they can make a purchase. This acts as an effective way to increase conversion by keeping things easy and ensuring users are never directed elsewhere to find information on what they might be looking for. The 'Easytap' platform acts as a modern solution for the Instagram evolution that has shifted the social media app to be focused on lifestyle and shopping. 'Easytap' makes it possible for anyone to turn their content into a means of shopping to make money directly or indirectly. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 58% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Social Media Shopping:** Disruptive innovation opportunity: Develop an AI-powered social media shopping assistant that uses image recognition to recommend similar products and make direct purchases. - **Influencer Marketing:** Disruptive innovation opportunity: Create a platform that connects brands with micro-influencers who have highly engaged niche audiences for more targeted marketing campaigns. - **Conversational Commerce:** Disruptive innovation opportunity: Build a chatbot for social media platforms that enhances the shopping experience by providing personalized recommendations and facilitating transactions. ### Industries Being Reshaped - **E-commerce:** Disruptive innovation opportunity: Develop a virtual reality shopping experience that allows users to try on clothes or test products before making a purchase. - **Advertising:** Disruptive innovation opportunity: Create an AI-powered ad targeting platform that analyzes social media user data to deliver highly personalized and relevant product advertisements. - **Technology:** Disruptive innovation opportunity: Develop blockchain-based solutions for social media shopping to ensure secure and transparent transactions while protecting user data. ## Related on Trend Hunter - [Shopping-Friendly Ad Formats](https://www.trendhunter.com/trends/equativ-shoppable-ads.md) - [Link In Bio Tools](https://www.trendhunter.com/trends/linkpop.md) - [Social Commerce Platforms](https://www.trendhunter.com/trends/21-buttons.md) - [Social Media-Inspired eCommerce Features](https://www.trendhunter.com/trends/amazon-inspire.md) - [Digestible Shopping Feeds](https://www.trendhunter.com/trends/amazon.md) - [Recipe Sharing Platforms](https://www.trendhunter.com/trends/shoppable-recipe.md) - [Integrated Influencer Marketing Platforms](https://www.trendhunter.com/trends/influencer-marketing-platforms.md) - [Connective Influencer Apps](https://www.trendhunter.com/trends/influencer-app.md) - [Enhanced Pinterest Shopping Tools](https://www.trendhunter.com/trends/video-in-catalogs.md)