# Incontinence Lingerie Lines 'Hi-Life' is a Line for People Suffering from Urinary Incontinence By Cadhla Gray | Published 2015-09-03 | Updated 2015-09-09 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/incontinence-lingerie References: [psfk](http://www.psfk.com/2015/09/incontinence-lingerie-absorbent-underwear-confitex.html) & [cosmopolitan](http://www.cosmopolitan.com/style-beauty/fashion/news/a45542/incontinence-lingerie-confitex-fashion-show/) This urinary incontinence lingerie line was designed by 'Confitex,' a company that developed special underwear that can wick away moisture without adding padding. A 2011 study suggested that half of the women in the United States suffer from urinary incontinence and its negative effects on their work, social and sex lives. While other [incontinence lingerie lines](https://www.trendhunter.com/trends/intimina) exist for this health condition, they all involve unwanted padding. Unlike the others, Hi-Life's line uses a patented material made up of three layers that are water-proof and absorbent. The line consists of 30 pieces ranging from day wear, evening wear and even G-strings. Debuted at New Zealand's Fashion Week, Hi-Life features small sexy underwear that doesn't look any different from popular lingerie designers like [Victoria Secret](https://www.trendhunter.com/trends/victorias-secret-1) or La Senza. Filling a void that existed in the lingerie market, these designs are both fashionable and functional, minimizing the need for pads and providing a [sustainable alternative](https://www.trendhunter.com/trends/sparepair-underwear). ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 92% | Activity: 94% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Seniors](https://www.trendhunter.com/seniors) ## Key Themes ### Key Themes Behind This Trend - **Urinary Incontinence Lingerie:** Disruptive innovation opportunity: Develop lingerie lines specifically designed for people suffering from urinary incontinence, offering both fashion and functionality. - **Moisture-wicking Undergarments:** Disruptive innovation opportunity: Create underwear with patented materials that can wick away moisture without the need for unwanted padding, catering to various health conditions. - **Fashionable Incontinence Solutions:** Disruptive innovation opportunity: Design fashionable and sustainable alternatives to traditional incontinence products, meeting the needs of consumers who desire both style and practicality. ### Where This Applies - **Fashion and Apparel:** Disruptive innovation opportunity: Incorporate innovative materials and design concepts into the fashion and apparel industry to create functional and fashionable clothing for individuals with various health conditions. - **Healthcare and Personal Care:** Disruptive innovation opportunity: Develop innovative solutions within the healthcare and personal care industries to address the needs of individuals suffering from urinary incontinence, offering effective and discreet products. - **Intimate Apparel:** Disruptive innovation opportunity: Introduce innovative designs and technologies into the intimate apparel industry, providing individuals with fashionable and comfortable options for managing urinary incontinence. ## Related on Trend Hunter - [Valentine's-Inspired Period Panties](https://www.trendhunter.com/trends/modibodi.md) - [Leak-Proof Intimate Collections](https://www.trendhunter.com/trends/knix-2.md) - [Empowering Menstrual Care Solutions](https://www.trendhunter.com/trends/menstrual-care-solutions.md) - [Leakproof Period Undergarments](https://www.trendhunter.com/trends/thinx.md) - [Breakthrough Menstruation Undergarments](https://www.trendhunter.com/trends/step-one-period-underwear.md) - [Luxe Comfort-Forward Loungewear](https://www.trendhunter.com/trends/bloomers-intimates.md) - [Comfortable Women's Liners](https://www.trendhunter.com/trends/legging-liners.md) - [Ultra-Light Intimates Silhouettes](https://www.trendhunter.com/trends/feather-lace.md) - [Reusable Period Underwear](https://www.trendhunter.com/trends/reusable-period-underwear.md)