# Organic Incontinence Liners Rael Boasts Millennial-Focused Products for Bladder Leaks By Kalin Ned | Published 2020-07-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/incontinence-liner References: [getrael](https://www.getrael.com/collections/incontinence/products/incontinence-liners?variant=31850288775283) & [getrael](https://www.getrael.com/collections/incontinence/products/incontinence-pads) Incontinence liners can come in handy when on-the-go by assuring that consumers feel assured and comfortable if "[they] laugh so hard that [they] pee [themselves]" or if they "feel a trickle when [they] cough, sneeze or exercise." For such occasions, [Rael](https://www.trendhunter.com/trends/free-tampons-and-pads) has developed an organic product that won't cause any irritation or discomfort. The brand's incontinence liners are made with hypoallergenic sheets that are soft, breathable, and anti-microbial. The product contains absolutely no harsh chemicals or carcinogens. Offering [trustworthy leak protection](https://www.trendhunter.com/trends/maxi-overnight-pad), the Organic Cotton Cover Liners for Bladder Leaks come in a Regular two-pack of 48 liners and a Long two-pack of 36 liners. In addition to the incontinence liners, Rael also offers a more absorbant option with the [Organic Cotton Incontinence Pads](https://www.trendhunter.com/trends/cotton-cover-pads) which are made with an ultra-absorbent four-layer core. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 35% | Activity: 40% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Organic Incontinence Liners:** Disruptive innovation opportunity: Develop more sustainable and comfortable incontinence liners for environmentally conscious consumers. - **Hypoallergenic Sheets:** Disruptive innovation opportunity: Create hypoallergenic sheets for various personal care products to cater to individuals with sensitive skin. - **Ultra-absorbent Core:** Disruptive innovation opportunity: Design advanced core technology for incontinence pads to provide better absorption and leak protection. ### Where This Applies - **Personal Care Products:** Disruptive innovation opportunity: Explore innovative products and materials that prioritize comfort and health in personal care. - **Eco-friendly Products:** Disruptive innovation opportunity: Develop sustainable alternatives in various industries to reduce the ecological impact of consumer goods. - **Healthcare Products:** Disruptive innovation opportunity: Introduce new and improved personal care items that address specific health concerns and provide better solutions. ## Related on Trend Hunter - [Skin-Caring Incontinence Pads](https://www.trendhunter.com/trends/sensitive-carepads.md) - [Biodegradable Period Products](https://www.trendhunter.com/trends/iris-arlo-pads.md) - [Summer-Ready Women's Liners](https://www.trendhunter.com/trends/summer-confidence-with-malorys-all-day-care-protection.md) - [Leakproof Period Undergarments](https://www.trendhunter.com/trends/thinx.md) - [Lace Leakproof Underwear](https://www.trendhunter.com/trends/lace-leakproof-underwear.md) - [Mother-Targeted Menstrual Pads](https://www.trendhunter.com/trends/carefree-pads.md) - [Trustworthy Overnight Pads](https://www.trendhunter.com/trends/maxi-overnight-pad.md) - [Postpartum-Focused Organic Cotton Pads](https://www.trendhunter.com/trends/cotton-cover-pads.md) - [Body-Safe Menstrual Panties](https://www.trendhunter.com/trends/intimina.md)