# Animated Incontinence Ads Elvie's #FreeFromPee Campaign Shares the Adventures of Bobo & Bladder By Laura McQuarrie | Published 2019-08-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/incontinence-ads References: [campaignlive](https://www.campaignlive.co.uk/article/bobo-bladder-adventure-elvies-funny-ads-female-incontinence/1594668) & [elvie](https://www.elvie.com/freefrompee) Due to the fact that one in three women experience incontinence, tech start-up Elvie launched a [lighthearted animated campaign](https://www.trendhunter.com/trends/free-your-feet) that reassures women that they are not alone in a humorous way. As part of its #FreeFromPee campaign, Elvie is sharing the adventures of Bobo and her animated friend Bladder, who always seems to interrupt their adventures to Giggle Planet or Trampoline Land with a mishap. With these ads, Elvie elevates everyday activities like laughing, sneezing, jumping or running to the status of adventures, reminding that female incontinence need not be a taboo topic. Elvie offers innovative women's health products like a [pelvic floor trainer](https://www.trendhunter.com/trends/myhixel-fit-base) that helps women visualize pelvic floor movements in real-time to strengthen this part of the body. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 22% | Activity: 57% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What's Driving This Trend - **Animated Campaigns:** Creating lighthearted animated campaigns can help destigmatize taboo topics like incontinence. - **Humorous Advertising:** Using humor in advertising can make sensitive subjects more approachable and relatable. - **Empowering Women's Health:** Promoting products and campaigns that empower women to take control of their health can resonate with a large audience. ### Who This Affects Most - **Health Tech:** The health tech industry can utilize animated campaigns and humor to address sensitive health topics and promote innovative products. - **Marketing and Advertising:** The marketing and advertising industry can benefit from incorporating humor into campaigns to resonate with audiences and destigmatize taboo topics. - **Women's Health:** The women's health industry can explore innovative ways to empower women and address issues such as incontinence through campaigns and products. ## Related on Trend Hunter - [Health-Supporting Female Plumbers](https://www.trendhunter.com/trends/world-continence-week.md) - [Game-Changing Incontinence Devices](https://www.trendhunter.com/trends/incontinence-solution.md) - [Urinary Incontinence Awareness Programs](https://www.trendhunter.com/trends/innovo.md) - [Humorous Period Care Campaigns](https://www.trendhunter.com/trends/period-underwear-1.md) - [Smart Kegel Trainers](https://www.trendhunter.com/trends/tena.md) - [Comedic Gut Health Campaigns](https://www.trendhunter.com/trends/the-gut-gap.md) - [Non-Invasive Incontinence Wearables](https://www.trendhunter.com/trends/elitone-urge.md) - [Hilarious Female-Supporting Beer Ads](https://www.trendhunter.com/trends/beaver-water.md) - [Cheeky Hygiene Company Campaigns](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it.md)