# Anonymous Direction App Updates Google Maps Now Lets You Use the App in Incognito Mode By Grace Mahas | Published 2019-12-10 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/incognito-mode References: [mashable](https://mashable.com/article/google-maps-ios-incognito-mode/) & [mashable](https://mashable.com/article/google-maps-ios-incognito-mode/) All privacy-conscious Google Maps users are now in luck thanks to the app's new secretive 'Incognito Mode' feature that's now officially available to iOS users. [Android](https://www.trendhunter.com/trends/gboard) users, meanwhile, had the option roll out in October 2019. The Google Maps Incognito Mode lets you use the map app without any personalization. For example, no [restaurant recommendations](https://www.trendhunter.com/trends/google-maps-3) based on previous places you've visited. The feature will also ensure that [your history will not be saved](https://www.trendhunter.com/trends/timeline-analytics), so there's won't be a record of where you have searched. To turn the Incognito Mode on, users simply have to click on their profile photo -- located at the top right corner of the app -- and toggle the feature either on or off. Image Credit: Shutterstock ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 13% | Activity: 7% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What Makes This Trend Stand Out - **Privacy-driven Navigation:** The rise of anonymous and personalized-free mode of navigation is a disruptive opportunity in the location-based service industry. - **Incognito Mode Adoption:** The growing demand for incognito and private navigation features in mobile apps is creating opportunities for innovation in user online privacy and security industry. - **Data-optimized Map Solutions:** The integration of user data collection and analytics in location-based service providers is a trend that will continue to evolve in 2020, requiring increasing investment in data-driven digital services. ### Sectors Adopting This - **Mobile Navigation Apps:** Companies producing mapping and navigation mobile applications can capitalize on the demand for private and less personalized navigation solutions. - **Privacy Tech Solutions:** Service providers that provide consumers with the means to protect their privacy while using mobile apps are becoming increasingly valuable across industries. - **Personal Data Analytics:** Companies that provide analytics and business intelligence will continue to advance in mobile apps space, along with the growing competitive advantage of data-driven insights in consumer service provision. ## Related on Trend Hunter - [Browser Updated Privacy Features](https://www.trendhunter.com/trends/google-search-1.md) - [Digital Map AI Enhancements](https://www.trendhunter.com/trends/digital-map-ai-enhancements-google-maps-update-brings-aipowered-exploration.md) - [Eco-Friendly Navigation Features](https://www.trendhunter.com/trends/google-maps-eco.md) - [Period-Focused Privacy Features](https://www.trendhunter.com/trends/anonymous-mode.md) - [Tracker-Thwarting Browser Apps](https://www.trendhunter.com/trends/browser-apps.md) - [Dating Safety Features](https://www.trendhunter.com/trends/tinder-1.md) - [Privacy-Focused Uber Features](https://www.trendhunter.com/trends/industryfirst-privacy-features.md) - [Digital Map Updates](https://www.trendhunter.com/trends/look-around.md) - [AI-Enabled Mapping App Features](https://www.trendhunter.com/trends/google-maps-tips.md)