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# Superhero Suit Snack Bags
Special 'Incognito Doritos' Bags Transform into Replica Spider-Man Suits

By Laura McQuarrie | Published 2019-06-19 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/incognito-doritos
References: [prnewswire](https://www.prnewswire.com/news-releases/incognito-doritos-unveiled-to-help-spider-man-conceal-his-iconic-suit-300870968.html) & [doritos](http://www.doritos.com/)

Spider-Man: Far From Home is set to be released in theaters soon and fans have the chance to get their hands on a superhero suit of their very own with a special bag of Incognito Doritos. The Doritos bags are designed to covertly transform into full-sized official replica red and black suits from the newest film in the Spider-Man franchise. These suits are not only true to the style sported by Peter Parker in the film but are also made by Spider-Man's official suit maker, Shafton Inc.

The special Incognito Doritos bags will only be available to fans through social media giveaways sponsored by Doritos, and one special-edition version of the superhero suit will be auctioned on eBay to support Capes4Heroes, which empowers kids with disabilities or illnesses with customized capes.

## Trend Insights (Trend Hunter)

- Score: 6.3/10
- Popularity: 84% | Activity: 98% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Superhero Snack Bags:** Special snack bags that transform into superhero suits offer a unique marketing opportunity for brands.
- **Social Media Giveaways:** Companies can drive engagement and social media following by offering exclusive giveaways to their followers.
- **Customization for a Cause:** Customizing products for charity auctions is a unique way to engage customers and raise funds for a good cause.

### Sectors Adopting This

- **Snack Foods:** Brands in the snack industry can explore unique marketing opportunities by partnering with popular franchises.
- **E-commerce:** e-Commerce platforms can explore offering exclusive items for social media giveaways to engage with users and drive traffic to their sites.
- **Charitable Organizations:** Charities can explore unique fundraising opportunities by partnering with brands to auction off exclusive, customized items.

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