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# Three-in-One Hygiene Pads
Incognito by Prevail Pads Offers Support for a Range of Needs

By Michael Hemsworth | Published 2021-01-22 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/incognito-by-prevail-pads
References: [drugstorenews](https://drugstorenews.com/first-quality-products-launches-incognito-prevail-line-pads) & [firstquality](https://www.firstquality.com)

The Incognito by [Prevail](https://www.trendhunter.com/trends/bladder-control-pads) pads have been developed by First Quality Products to offer women with a way to maintain their lifestyle when experiencing bladder leaks and more. The pads feature a three-in-one functionality that will offer [menstrual support](https://www.trendhunter.com/trends/menstrual-care-solutions) and [bladder leak support](https://www.trendhunter.com/trends/poise-giggle-dribble-campaign) to make them ideal for women in their 30s and 40s who need a product that is versatile enough to handle their daily needs. The product is achieved with a super absorbent core that is capable of locking in moisture and helping to neutralize odors, while still allowing for a breathable feel during wear.

Prevail Brand Manager Stephanie Bodle spoke on the Incognito by Prevail pads saying, "Our goal was to combine the best core innovation to provide multi-fluid protection, while maximizing discretion through ultimate odor protection and comfort. Delivering all this along with 24/7 clinical support means women now have the care they need to feel confident and prepared."

## Trend Insights (Trend Hunter)

- Score: 1.5/10
- Popularity: 33% | Activity: 3% | Freshness: 9%
- Audience gender: 10% men, 90% women
- Primary generations: Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### Why This Trend Is Growing

- **Multi-functional Hygiene Products:** Developing products that can support multiple hygiene needs creates opportunities for manufacturers to appeal to a wider audience and provide increased convenience for users.
- **Innovative Core Technology:** Investing in research and development of core technology that can effectively handle multiple types of fluid absorption creates opportunity for disruptive innovation in the hygiene industry.
- **Discreet and Comfortable Hygiene Solutions:** The market is ripe for companies to develop discreet and comfortable hygiene solutions to meet the needs of consumers looking for reliable, yet unobtrusive products.

### Industries Being Reshaped

- **Hygiene Products:** Incorporating multi-functional capabilities and advanced core technology into hygiene products creates opportunity for companies to stand out in the crowded hygiene market.
- **Women's Health:** Developing innovative hygiene solutions that cater specifically to women's needs provides an opportunity for companies to disrupt the women's health industry and improve quality of life for women.
- **Personal Care:** Providing discreet and comfortable personal care solutions for consumers creates opportunities for companies to innovate within the personal care industry by emphasizing ease of use and comfort for users.

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