Lively is a "leisuree" brand (a term it coined to mix lingerie and leisure) that has recently released an inclusive swimwear line.
With the 10-piece collection, Lively has launched its first foray into the world of swimwear. Its styles are full coverage, beautifully designed and go up to size DDD.
The company's founder, Michelle Cordeiro Grantgot, got her start at Victoria's Secret and brought her knowledge of consumer demand to Lively. She says its move into swimwear was largely based on this consumer demand "We would post pictures of our bralettes in print and colorblock versions on Instagram, and our girls would instantly comment, ‘I need this in swim, ASAP!'" With a background in the industry and value for consumer input, Lively positions itself as a brand that responds to customer requests.