# Inaugural Inclusive Fashion Collections OPEN/END Partnered with Sundae Kids for Its First Range By Kalin Ned | Published 2020-07-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/inclusive-fashion-collection References: [hypebeast](https://hypebeast.com/2020/7/open-end-tokyo-emerging-designer-label-inclusive-unisex-collection-lookbook-sundae-kids) & [open-end.tokyo](https://open-end.tokyo/) OPEN/END is an emerging brand based in Tokyo, Japan and for its first official launch, it debuted an inclusive fashion collection that advocates for diversity and a world where sexuality or race are not factors in how we choose to treat people. The capsule features a range of basics, including colorful t-shirts, comfortable sweaters, chic shorts, and other accessories. For its debut, OPEN/END partnered with Bangkok-based artist duo [Sundae Kids](https://www.trendhunter.com/trends/resilience-campaign). This resulted in numerous wardrobe staples that boast playful illustrations which "channel a message of [gender equality](https://www.trendhunter.com/trends/vans-x-queer-surf) that both the brand the artists support." In addition, the design of the silhouettes are supplemented by phrases like 'Love the Process,' 'Good Things Take Time,' and 'Take a Deep Breath.' Moving forward, OPEN/END will maintain the path of its inclusive fashion collections and will also place an emphasis on "working alongside artists [to give] them a wider platform to create." Image Credit: OPEN/END ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 60% | Activity: 54% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Inclusive Fashion:** Disruptive innovation opportunity: Create fashion collections that advocate for diversity and equality, embracing a world where sexuality or race are not factors in how people are treated. - **Artist Collaborations:** Disruptive innovation opportunity: Partner with artists to create inclusive fashion collections and provide them with a wider platform to showcase their work. - **Empowering Messages:** Disruptive innovation opportunity: Design fashion pieces with empowering phrases to inspire and uplift individuals. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunity: Incorporate inclusivity into fashion by creating collections that embrace diversity and promote equality. - **Art:** Disruptive innovation opportunity: Collaborate with fashion brands to create artwork-infused collections that spread messages of gender equality and inclusivity. - **Social Impact:** Disruptive innovation opportunity: Merge fashion and social impact by partnering with artists and promoting inclusivity through wearable designs. ## Related on Trend Hunter - [Corner Shop-Inspired Reimagined Designs](https://www.trendhunter.com/trends/end-and-cp-company.md) - [Inclusive Wardrobe Staples](https://www.trendhunter.com/trends/normform.md) - [Inclusive Undergarment Lines](https://www.trendhunter.com/trends/taimi.md) - [Milestone-Honoring Collaborative Fashion](https://www.trendhunter.com/trends/nylon-capsule.md) - [Inclusive Wardrobe Collections](https://www.trendhunter.com/trends/the-second-dawn.md) - [Affordable Inclusive Minimal Clothing](https://www.trendhunter.com/trends/adaptive-clothing-1.md) - [Sustainable Clothing Collections](https://www.trendhunter.com/trends/regeneration-nation.md) - [Expansive Pride Month Initiatives](https://www.trendhunter.com/trends/primark-pride-collection.md) - [Adaptive Clothing Ranges](https://www.trendhunter.com/trends/primark-x-victoria-jenkins.md)