# Inclusive Cushion Foundations Jung Saem Mool Beauty Expands Its Cushion Foundation for Sephora By Mursal Rahman | Published 2026-08-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/inclusive-cushion-foundations References: [prnewswire](https://www.prnewswire.com/news-releases/jung-saem-mool-beauty-marks-sephora-launch-with-times-square-takeover-and-nationwide-consumer-activations-302862392.html)  Inclusive cushion foundations are expanding the shade accessibility of Korean complexion products as Jung Saem Mool Beauty launches at Sephora in the U.S. The brand’s Essential Skin Nuder Cushion arrives with 10 shades developed specifically for the retailer, spanning light through deep complexions. Additional Sephora-exclusive shades of its Artist Cushion Blush Blur and Artist Cushion Highlighter further broaden the assortment while introducing more consumers to the brand’s signature Glass Skin approach. For Jung Saem Mool Beauty, the [Sephora partnership](https://www.trendhunter.com/trends/olive-young-x-sephora) provides greater visibility and physical retail access as it expands its U.S. presence. Availability online and across 34 Sephora stores is supported by experiential marketing, including Times Square activations, giveaways, an influencer master class and a Los Angeles mobile pop-up. The strategy demonstrates how [K-beauty brands](https://www.trendhunter.com/trends/purito-seoul) can pair broader complexion ranges with immersive retail experiences to reach more diverse consumers and build recognition in competitive international markets. Image Credit: Jung Saem Mool Beauty ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 48% | Activity: 46% | Freshness: 92% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Inclusive K-beauty Complexion:** Expanded shade ranges in Korean complexion products signal whitespace for brands that adapt signature beauty aesthetics to more diverse global skin tones. - **Immersive Beauty Retail:** Pop-ups, master classes and high-visibility activations create differentiated discovery environments where international brands can translate online interest into physical retail momentum. - **Retailer-exclusive Shade Expansion:** Sephora-specific product development highlights how exclusive assortments can help beauty labels localize offerings while strengthening retailer partnerships. ### Industries Being Reshaped - **Cosmetics:** Complexion categories are being reshaped by inclusive shade development that combines performance formulas with culturally distinct beauty finishes. - **Beauty Retail:** Physical and digital retail channels are converging around experiential launches that give emerging global brands more measurable paths to consumer adoption. - **Experiential Marketing:** Influencer education, urban activations and mobile pop-ups reflect growing demand for beauty campaigns that blend entertainment, sampling and brand storytelling. ## Related on Trend Hunter - [Longwear Cushion Foundations](https://www.trendhunter.com/trends/infallible-fresh-wear-cushion-foundation.md) - [Cushion Compact Revivals](https://www.trendhunter.com/trends/mask-fit-red-cushion.md) - [Gamified Shade-Matching Activations](https://www.trendhunter.com/trends/rare-beauty-and-sephora.md) - [Korean-Made Vegan Skincare](https://www.trendhunter.com/trends/oliviaumma-sephora.md) - [Immersive Personalized Skincare Pop-Ups](https://www.trendhunter.com/trends/glass-skin-atelier.md) - [Artistry-Led K-Beauty](https://www.trendhunter.com/trends/artistryled-kbeauty.md) - [Soft-Blur Beauty Mousses](https://www.trendhunter.com/trends/cloudtopia.md) - [Popular K Beauty Expansions](https://www.trendhunter.com/trends/yepoda.md) - [Glow-Focused Cushion Foundations](https://www.trendhunter.com/trends/cushion-foundations.md)