# Inclusive Beauty Funds L'Oréal USA and NAACP Debut New Fund for Black-Owned Small Beauty Brands By Grace Mahas | Published 2021-02-02 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/inclusive-beauty-fund References: [cosmeticsbusiness](https://cosmeticsbusiness.com/news/article_page/LOreal_unveils_grant_programme_for_black-owned_beauty_businesses/174108) [L'Oréal USA](https://www.trendhunter.com/trends/loral-academy) recently launched the new Inclusive Beauty Fund in partnership with the [National Association for the Advancement of Colored People](https://www.trendhunter.com/trends/write-her-future-scholarship) (NAACP) – the leading civil rights organization in the United States. The initiative will serve black-owned small beauty businesses, entrepreneurs, and professional services providers with 30 one-time grants of $10,000 USD each. Yumeka Rushing, the Chief Strategy Officer for NAACP, commented on the Inclusive Beauty Fund, stating: “Black-owned small beauty businesses are the heartbeat of their neighborhoods, and beauty business owners are navigating tremendous challenges stemming from the Covid-19 and recent events. The NAACP is proud to partner with [L’Oréal USA](https://www.trendhunter.com/trends/the-pretty) to help support these entrepreneurs and ensure the longevity of the services and community their businesses provide.” Image Credit: L'Oréal USA, NAACP ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 45% | Activity: 45% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Why This Trend Is Growing - **Inclusive Beauty:** Opportunity for major beauty brands to invest in and support underrepresented small businesses. - **Diversity and Inclusion Funds:** Increasing trend of companies creating funds to support minority-owned businesses and promote diversity and inclusion. - **Support for Small Businesses:** Growing trend of corporations recognizing the importance of supporting small businesses to promote economic growth and community engagement. ### Industries Being Reshaped - **Beauty Industry:** Opportunity for the beauty industry to invest in underrepresented small businesses, promote diversity and inclusion, and meet the demands of consumers for more inclusive products and services. - **Financial Services Industry:** Opportunity for financial institutions to create funds to support minority-owned businesses and invest in underrepresented industries. - **Non-profit Industry:** Opportunity for non-profit organizations to partner with corporations and support underrepresented small businesses and entrepreneurs. ## Related on Trend Hunter - [Education-Supporting Beauty Brands](https://www.trendhunter.com/trends/rooted-in-success.md) - [Beauty Entrepreneurship Incubators](https://www.trendhunter.com/trends/beauty-entrepreneurship.md) - [Impactful Beauty Initiatives](https://www.trendhunter.com/trends/odele-for-good.md) - [Inclusive Beauty Brands Initiatives](https://www.trendhunter.com/trends/pride-and-beauty-for-everyone.md) - [Dark Skin-Centric Beauty Brands](https://www.trendhunter.com/trends/nach-cosmetics.md) - [Wildfire Relief Initiatives](https://www.trendhunter.com/trends/beauty-together.md) - [Beauty Innovation Contests](https://www.trendhunter.com/trends/the-catalysts-program.md) - [Beauty Brand Contributions](https://www.trendhunter.com/trends/ivy-beauty.md) - [Beauty Tech Initiatives](https://www.trendhunter.com/trends/big-bang-beauty.md)