# Colorful Inclusive Activewear Collections Joe Fresh Boasts Empowerment with an Extended Capsule By Kalin Ned | Published 2018-07-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/inclusive-activewear References: [joefresh](https://www.joefresh.com/ca) Beloved brand Joe Fresh announces the expansion of its collection, boasting a broader and more inclusive activewear selection. To honor all body shapes and sizes, the fashion label is manufacturing its sporty offerings in XS through XXXL with honorable equality in the pricing. Joe Fresh's move toward a more [inclusive activewear collection](https://www.trendhunter.com/trends/fresh-athleisure-collection) will surely empower women to feel comfortable and proud. It is a conscious effort by the brand to reach its consumer base and engage with their needs and demands. The [stylish offerings](https://www.trendhunter.com/trends/adaptive-clothing-1) boast designs that are flooded with colors, as well as ones that have a more subdued presence. From [everyday essentials and classic items](https://www.trendhunter.com/trends/motion-collections) to playful statement prints and loud nuances, Joe Fresh's inclusive activewear line also offers a range that will satisfy any taste and personality. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 70% | Activity: 60% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What Makes This Trend Stand Out - **Inclusive Activewear:** The expansion of activewear collections into more inclusive sizing and pricing for all body types presents an opportunity for other fashion labels to establish similar alterations in their product offerings. - **Empowered Fashion:** Enabling women to feel confident and comfortable while promoting inclusivity in fashion is a trend that continues to grow and offers opportunities for innovative marketing and social outreach initiatives. - **Color-flooded Designs:** Integrating bold and statement-making colors into activewear collections emphasizes the energy and dynamic of an active lifestyle, and presents opportunities for fashion designers to experiment with colorful and creative designs. ### Sectors Adopting This - **Fashion:** The fashion industry has an opportunity to embrace inclusivity and body positivity, and incorporate these values into their product offerings by expanding their collections to make them more accessible and appealing to a wider range of people. - **Fitness:** Fitness companies can capitalize on the growing trend of inclusivity and body positivity in activewear by promoting campaigns that advocate for all body types and showcase diversity in their product offerings. - **Marketing:** Marketers and advertisers can take advantage of this trend by embracing inclusive marketing strategies that celebrate diversity and promoting products that celebrate inclusivity and body positivity. ## Related on Trend Hunter - [Versatile Athletic Capsules](https://www.trendhunter.com/trends/brunette-the-labels-sport-collection.md) - [Celebrity-Backed Vacation Collections](https://www.trendhunter.com/trends/joe-fresh-2.md) - [Inclusive-Forward Cheeky Pajamas](https://www.trendhunter.com/trends/homebody-sleepwear-collection.md) - [Comfort-Focused Athleisure Lines](https://www.trendhunter.com/trends/fresh-athleisure-collection.md) - [Inclusive Luxury Activewear](https://www.trendhunter.com/trends/secondleft-sports.md) - [Stylish Beach-Ready Swimwear](https://www.trendhunter.com/trends/new-swim-collection.md) - [Vibrantly Stylish Athleisure Collections](https://www.trendhunter.com/trends/athleisure-collections.md) - [Dynamic Athleisure Apparel](https://www.trendhunter.com/trends/victorias-secret-relaunched.md) - [Summery Compression Clothing Collections](https://www.trendhunter.com/trends/spanx-active.md)