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# Artful Voice-Activated Garments
Ying Gao's 'Incertitudes' Are Pin-Covered and Seemingly Alive

By Laura McQuarrie | Published 2013-12-05 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/incertitudes
References: [mocoloco](http://mocoloco.com/archives/029202.php) & [yinggao](http://yinggao.ca/eng/interactifs/incertitudes/)

'Incertitudes' by Ying Gao is an interesting piece of [experimental fashion](https://www.trendhunter.com/trends/programmable-clothing) by Ying Gao. The garments in the Incertitudes collection is made up of two pieces, constructed from pins, PVDF and electronics. Aside from the unusual aesthetics of the garments, there's something else unique about them — they're activated by sound.

The pins that cover the garment are [voice-activated](https://www.trendhunter.com/trends/inxects-vest) and as Gao describes, "engage the spectator on a conversational level, which is filled with misunderstanding(s) and uncertainty." The artful fashions communicate issues that plagues our times: fear of missing out, concern about being in the right place at the right time and feelings of [fear and uncertainty about the future](https://www.trendhunter.com/trends/the-future-is-not-set).

These double-edged swords are seen in the very fabric that makes up the garments; as deceptively beautiful as the garments are from afar, they are ultimately covered in dangerously sharp pins.

## Trend Insights (Trend Hunter)

- Score: 0.6/10
- Popularity: 2% | Activity: 9% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Voice-activated Garments:** Voice-activated garments present disruptive innovation opportunities in the fashion industry by merging technology and design to create interactive and experiential clothing.
- **Experimental Fashion:** The rise of experimental fashion offers disruptive innovation opportunities for designers to push the boundaries of traditional clothing and explore new materials, technologies, and aesthetics.
- **Artful Communication:** Artful communication in fashion, such as Ying Gao's Incertitudes collection, creates disruptive innovation opportunities to explore deeper social and cultural issues through interactive and thought-provoking garments.

### Who This Affects Most

- **Fashion:** The fashion industry can embrace disruptive innovation by integrating technology, art, and design to create unique and interactive clothing experiences.
- **Art:** The art industry can explore disruptive innovation by merging traditional artistic mediums with technology and fashion to create interactive and dynamic installations and exhibits.
- **Technology:** The technology industry holds disruptive innovation opportunities by developing voice-activated technologies that can be integrated into various applications, including fashion, for enhanced user experiences.

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