# Cigarette-Style Incense Sticks Boy Vienna’s 11:11 Incense Sticks are Fragrant and Uniquely Shaped By Laura McQuarrie | Published 2023-11-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/incense-stick References: [boyvienna](https://boyvienna.com/boutique/p/boy-vienna-sage-sticks-2nexd) & [instagram](https://www.instagram.com/p/Ct7DKymJiJK/?img_index=1)  Incense is sometimes associated with overpowering scents and outdated stereotypes, and Boy Vienna’s 11:11 Incense Sticks reshape perceptions by being fragrant and uniquely formed. Although these [incense sticks](https://www.trendhunter.com/trends/ripple-x-houseplant) look nearly identical to traditional cigarettes, they’re not for smoking. Instead, they have one non-filter end that’s ready to be lit so that the aroma of sage, lavender and rosemary can permeate the air. On the other side, the filter side can be safely held or used to pick up the burning incense from an [ashtray](https://www.trendhunter.com/trends/modern-incense-burner). Incense is undergoing a reinvention tailored for a new generation eager to explore the realm of scent without being tethered to the beliefs of the past. Modern takes on incense like this one captivate contemporary consumers seeking [novel olfactory experiences](https://www.trendhunter.com/trends/boy-smells-20), all the while returning to the simple beauty of scents from the earth. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 80% | Activity: 88% | Freshness: 19% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### What Makes This Trend Stand Out - **Reinvented Incense Products:** Boy Vienna's 11:11 Incense Sticks reshape perceptions by being fragrant and uniquely formed, captivating contemporary consumers seeking novel olfactory experiences. - **Scent Exploration:** Modern takes on incense like Boy Vienna's 11:11 Incense Sticks cater to a new generation eager to explore the realm of scent without being tethered to the beliefs of the past. - **Return to Nature:** Incense products, such as Boy Vienna's 11:11 Incense Sticks, allow consumers to experience the simple beauty of scents from the earth. ### Sectors Adopting This - **Home Fragrance:** The reinvention of incense products, like Boy Vienna's 11:11 Incense Sticks, creates opportunities for new scented home fragrance options. - **Wellness and Spa:** Modern incense products, such as Boy Vienna's 11:11 Incense Sticks, offer novel olfactory experiences for the wellness and spa industry to explore. - **Consumer Goods:** The reimagining of incense, exemplified by Boy Vienna's 11:11 Incense Sticks, presents a disruptive opportunity for the consumer goods industry to tap into the growing demand for innovative scent products. ## Related on Trend Hunter - [Fragrant Fusion Incense Sticks](https://www.trendhunter.com/trends/incense-sticks.md) - [Calming Incense Sticks](https://www.trendhunter.com/trends/calming-incense-sticks.md) - [Sculptural Incense Burners](https://www.trendhunter.com/trends/nuvolino.md) - [Smart Incense Burners](https://www.trendhunter.com/trends/recov.md) - [Calming Incense Experiences](https://www.trendhunter.com/trends/hinoki-incense.md) - [Artfully Sculptural Incense Holders](https://www.trendhunter.com/trends/aw030001na.md) - [Soothing Sense-Focused Incense](https://www.trendhunter.com/trends/incvee.md) - [Timeless Artful Incenses](https://www.trendhunter.com/trends/genjik.md) - [Next-Gen Incense Cones](https://www.trendhunter.com/trends/droplets.md)