# Inaugural Incense Lines Aesop Boasts a New Aromatique Incense Collection, Featuring Three Versions By Kalin Ned | Published 2023-05-02 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/incense-collection References: [mary-magazine](https://www.mary-magazine.com/lifestyle-culture/aesop-introduces-aromatique-incense-collection/) & [aesop](https://www.aesop.com/us/r/aromatique-incense/)  Contemporary skin and body care brand [Aesop](https://www.trendhunter.com/trends/asop-aurner), which is known for its elegant aesthetics, has recently debuted an incense collection featuring three fragrances. This release is a first for the brand. Aesop's inaugural incense collection is "crafted in Japan by a centuries-old incense atelier" and in collaboration with Barnabé Fillion. Staying true to the origin of craftsmanship, the incense aromas "take their names from well-known diaries by Japanese authors from the Heian period." Kagerous, for example, boasts a blend of woody and earthy aromas derived from vetiver, igusa, and sandalwood. Sarashina, on the other hand, is a warmer woody fragrance combining sandalwood with clove and cinnamon. Finally, the Murasaki incense features the "[fresh woody resins of hinoki](https://www.trendhunter.com/trends/hinoki-cedarwood-cologne-intense)" with a similar spice profile as Sarashina. Image Credit: Aesop ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 70% | Activity: 65% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### Why This Trend Is Growing - **Japanese-inspired Aromas:** Expanding into the incense industry with a collection crafted by a centuries-old incense atelier in Japan presents an opportunity for Aesop to offer unique Japanese-inspired aromas for its skincare customers. - **Nontraditional Product Line Expansion:** Aesop's introduction of an incense collection, as a nontraditional product line expansion, presents an opportunity for the brand to offer its customers a multi-sensory experience to complement its already successful line of skincare products. - **Sustainability and Craftsmanship:** Partnering with a centuries-old incense atelier reinforces Aesop's commitment to sustainability and craftsmanship, presenting an opportunity to disrupt the luxury skincare industry with more sustainability-focused products. ### Industries Being Reshaped - **Luxury Skincare:** Aesop's inaugural incense collection presents an opportunity for the luxury skincare industry to branch out into multi-sensory experiences. - **Incense Manufacturing:** Aesop's collaboration with a centuries-old incense atelier in Japan presents an opportunity for incense manufacturers to partner with luxury brands and expand their reach into the skincare industry. - **Sustainability-focused Luxury Products:** Aesop's dedication to partnering with sustainable and artisanal manufacturers presents an opportunity for the luxury brand industry to focus on sustainability and craftsmanship while offering unique products to consumers. ## Related on Trend Hunter - [Soothing Sense-Focused Incense](https://www.trendhunter.com/trends/incvee.md) - [Subversive Floral Fragrances](https://www.trendhunter.com/trends/asop-aurner.md) - [Herbaceous Floral Fragrances](https://www.trendhunter.com/trends/aesops-aurner.md) - [Mythology-Inspired Unisex Fragrances](https://www.trendhunter.com/trends/eidesis.md) - [Calming Incense Experiences](https://www.trendhunter.com/trends/hinoki-incense.md) - [Inaugural Home Fragrance Collections](https://www.trendhunter.com/trends/home-fragrance-collections.md) - [Timeless Artful Incenses](https://www.trendhunter.com/trends/genjik.md) - [Luxe Anniversary Soaps](https://www.trendhunter.com/trends/aesop-resurrection.md) - [Artfully Sculptural Incense Holders](https://www.trendhunter.com/trends/aw030001na.md)