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# Haunted In-Car VR Entertainment
Ford, Holoride & Universal Present 'Bride of Frankenstein'

By Kalin Ned | Published 2019-10-29 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/incar-vr
References: [alistdaily](https://www.alistdaily.com/lifestyle/ford-universal-pictures-vr-bride-frankenstein/) & [morningbrew](https://www.morningbrew.com/emerging-tech/stories/2019/10/11/ford-universal-holoride-launch-incar-vr-experience)

In-car VR entertainment is reaching its potential as an immersive experience that will distract passengers as they get from point A to point B. Auto manufacturer Ford, in partnership with Hooride and [Universal Pictures](https://www.trendhunter.com/trends/candyman), is harnessing the power of virtual reality to introduce a spooky in-car VR entertainment for passengers this Halloween.

The experience is inspired by 'Bride of Frankenstein.' Guests will step into the all-new 2020 Ford [Explorer](https://www.trendhunter.com/trends/2025-ford-explorer) at a designated pickup location at [Universal CityWalk](https://www.trendhunter.com/trends/universal-horror-unleashed). They will put on a headset and be immediately transported into the world of Bride of Frankenstein and join her on a fully immersive journey that will have her deliver a very important message to Frankenstein himself. The experience will be completed with virtual monsters, obstacles, sound effects, and synchronized movement between the car and the in-car VR world.

Photo Credits: Holoride

## Trend Insights (Trend Hunter)

- Score: 5.1/10
- Popularity: 75% | Activity: 69% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### What's Driving This Trend

- **In-car VR Entertainment:** In-car VR entertainment is a growing trend, creating an immersive passenger experience during their commute or travel time.
- **Immersive Experiences:** Immersive experiences are becoming increasingly popular, which offer opportunities to extend the brand experience beyond traditional platforms.
- **Spooky VR Experiences:** Spooky VR experiences are becoming more popular around Halloween and offer opportunities for businesses to capitalize on the seasonal trend.

### Who This Affects Most

- **Automotive:** Automotive companies could leverage in-car entertainment experiences to differentiate themselves from competitors and offer value-added services to increase customer loyalty.
- **Entertainment:** Entertainment companies can use VR experiences to expand their brand experience and create new revenue streams, especially around seasonal events.
- **Technology:** Technology companies have an opportunity to create more enhanced VR experiences by developing new products and technologies to better integrate VR with the real world.

## Related on Trend Hunter

- [In-Car VR Experiences](https://www.trendhunter.com/trends/cosmic-chase.md)
- [Immersive Halloween-Themed VR Experiences](https://www.trendhunter.com/trends/zero-latency-vr.md)
- [VR Horror Hotel Experiences](https://www.trendhunter.com/trends/draculas-hotel.md)
- [Tech Brand Vehicle Features](https://www.trendhunter.com/trends/afeela-car.md)
- [Metaverse-Ready Road Vehicles](https://www.trendhunter.com/trends/holograktor.md)
- [In-Car Blockbuster Services](https://www.trendhunter.com/trends/ridevu.md)
- [In-Car Gaming Experiences](https://www.trendhunter.com/trends/bmw-2.md)
- [Year-Round Horror-Inspired Experiences](https://www.trendhunter.com/trends/universal-horror-unleashed.md)
- [Promotional Metaverse Experiences](https://www.trendhunter.com/trends/escape-the-afterlife.md)