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# In-Car Fuel Payments
Shell Partners with Chrysler for New In-Vehicle Commerce Platform

By Grace Mahas | Published 2020-02-06 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/incar-fuel-payment
References: [finextra](https://www.finextra.com/pressarticle/81170/shell-connects-to-chrysler-in-car-fuel-payment-system) & [shell](https://www.shell.ca/)

[Shell](https://www.trendhunter.com/trends/fuel-savings-program) and [Chrysler](https://www.trendhunter.com/trends/chrysler-airflow-ev-concept) recently joined forces with a new in-car payment system to allow customers to pay for fuel and services using the Shell Pay & Save from the comfort of their vehicle.

Customers with eligible vehicles are able to use the Shell Pay & Save platform within Uconnect Market to buy fuel directly in their vehicles via their in-car touchscreens. Moreover, the service offers savings through Shell's Fuel Rewards program. The system doesn't require the use of a credit card or mobile phone and improves the customers' retail experience with its digital innovation.

The Uconnect Market platform is available for vehicles from 2019 and 2020 Chrysler, [Dodge](https://www.trendhunter.com/trends/vehicle-service), Jeep and Ram Brand vehicles that are equipped with eligible connected services.

Image Credit: Shutterstock

## Trend Insights (Trend Hunter)

- Score: 2.3/10
- Popularity: 21% | Activity: 40% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### Key Themes Behind This Trend

- **In-car Payment Systems:** As more and more car makers join hands with mobile commerce platforms, in-car payments systems is becoming a popular trend.
- **Integrated Digital Retail Experience:** In-car payment systems have the potential to revolutionize the retail experience by allowing customers to make transactions directly from their vehicles.
- **Connected Vehicle Services:** The integration of connected vehicle services with in-car payment systems is opening up possibilities for new services and revenue streams.

### Where This Applies

- **Automotive:** Automotive manufacturers can add value to their vehicles by partnering with mobile commerce platforms to offer in-car payment systems.
- **Retail:** In-car payment systems have the potential to disrupt the retail industry by changing the way customers make transactions and interact with merchants.
- **Mobile Commerce:** Mobile commerce platforms can capitalize on the growing trend of in-car payment systems by partnering with automotive manufacturers and offering consumers a seamless retail experience.

## Related on Trend Hunter

- [Electric Car-Charging Solutions](https://www.trendhunter.com/trends/batteryelectric-vehicles.md)
- [Fuel Savings Program](https://www.trendhunter.com/trends/fuel-savings-program.md)
- [Elevated Fuel Reward Programs](https://www.trendhunter.com/trends/fuel-rewards-platinum-status.md)
- [Aggregated EV Charging Apps](https://www.trendhunter.com/trends/stellantis.md)
- [Streamlined Vehicle Subscription Tiers](https://www.trendhunter.com/trends/vehicle-service.md)
- [Gas Station Payment Partnerships](https://www.trendhunter.com/trends/fuelman-and-comdata-cards.md)
- [Rejuvenated Fuel Loyalty Apps](https://www.trendhunter.com/trends/fuel-loyalty-app.md)
- [Anti-Skimming Gas Pump Platforms](https://www.trendhunter.com/trends/relay-payments.md)
- [Virtual Gas-Themed Worlds](https://www.trendhunter.com/trends/shell-1.md)
