# Enhanced In-car Speakers Sennheiser and Karma Automotive Will Create an In-Car Audio System By Daniel Johnson | Published 2019-08-07 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/incar-audio-system References: [engadget](https://www.engadget.com/2019/08/06/sennheiser-car-audio/) & [en-us.sennheiser](https://en-us.sennheiser.com/) [Sennheiser](https://www.trendhunter.com/trends/sennheiser-ambeo-soundbar-plus) has announced that it will collaborate with [Karma Automotive](https://www.trendhunter.com/trends/luxury-mobility-platform) to produce an in-car audio system. For this project, Sennheiser will integrate its loudspeaker as well as microphone technology into the cars. The in-car audio system will use [Ambeo](https://www.trendhunter.com/trends/ambeo-soundbar) sound technology, which was developed by Sennheiser and features 3D sound virtualization capabilities. The system is able to use either 3D audio or other sources to produce a 3D playback for listeners. The Ambeo audio system was initially revealed at CES in 2018. The new audio system works by utilizing multi-channel speakers as well as a subwoofer. The system will use headrests in the car as an additional location for speakers. Also included in the design are two microphones that will enhance in-car calling capabilities. Image Credit: Sennheiser ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 26% | Activity: 13% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **In-car Audio Systems:** The collaboration between Sennheiser and Karma Automotive to produce an in-car audio system presents opportunities for disruptive innovation in car entertainment and audio technology. - **3D Sound Virtualization:** The integration of Sennheiser's Ambeo sound technology into the in-car audio system opens up possibilities for disruptive innovation in immersive audio experiences. - **Enhanced Calling Abilities:** The addition of two microphones to the in-car audio system for enhanced calling capabilities suggests disruptive innovation opportunities in hands-free communication technology for cars. ### Sectors Adopting This - **Automotive:** The collaboration between Sennheiser and Karma Automotive to create an in-car audio system demonstrates disruptive innovation potential in the automotive industry. - **Audio Technology:** The integration of Sennheiser's loudspeaker and microphone technology into cars presents disruptive innovation opportunities in the audio technology industry. - **Telecommunications:** The enhancement of in-car calling capabilities through the addition of two microphones in the audio system indicates disruptive innovation possibilities in the telecommunications industry. ## Related on Trend Hunter - [Immersive In-Car Audio Systems](https://www.trendhunter.com/trends/pioneer-sphera.md) - [Audio-Enhanced Auto Designs](https://www.trendhunter.com/trends/cadillac-2026-electric-vehicle.md) - [Collaboration Automotive Speakers](https://www.trendhunter.com/trends/kef-ls60-wireless-lotus-edition.md) - [Intuitive Car Audio Software](https://www.trendhunter.com/trends/car-audio-software.md) - [Bespoke Car-Matching Speakers](https://www.trendhunter.com/trends/mercedesamg-gt-x-ixoost-speaker.md) - [Studio-Branded Vehicle Sound Systems](https://www.trendhunter.com/trends/abbey-road-sound-system.md) - [Immersive All-in-One Soundbars](https://www.trendhunter.com/trends/sennheiser-ambeo-soundbar-plus.md) - [Miniature Beam-Like Sound Bars](https://www.trendhunter.com/trends/ambeo-soundbar.md) - [Supercar-Inspired Sound Systems](https://www.trendhunter.com/trends/esavox.md)