# In-Cafe Co-Working Spaces Starbucks Japan is Introducing a "Full and Proper Co-Working Space" By Kalin Ned | Published 2020-08-22 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/incafe-coworking References: [slashgear](https://www.slashgear.com/starbucks-japan-transforms-cafe-into-a-public-co-working-space-06632480/) & [starbucks.co.jp](https://www.starbucks.co.jp/press_release/pr2020-3547.php) [Starbucks Japan](https://www.trendhunter.com/trends/starbucks-selfservice-kiosks) has unveiled a new in-cafe co-working space, orchestrated in collaboration with [Think Lab Co.](https://www.trendhunter.com/trends/think-tank-pro) The store is located in Ginza and it opened doors to the public on July 30th, 2020. The coffee giant has long offered a space for freelancers, students, and others to work on their laptops while enjoying craft beverages with a caffeine boost. An in-cafe co-working space is a logical next step. Titled 'Smart Lounge,' the store spans multiple floors. The second level is where people can go if they need work done—whether it is related to studying exams, personal projects, or remote work. The in-cafe co-working environment features [solo working spaces](https://www.trendhunter.com/trends/kabin-work-pod) that "resemble slim, modern cubicles," as well as meeting spaces. In addition, there are designated spaces for those who need to conduct video calls. Image Credit: Starbucks Japan ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 88% | Activity: 93% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Why This Trend Is Growing - **In-cafe Co-working Spaces:** A growing trend of coffee shops transforming into co-working spaces, offering a productive environment for freelancers and remote workers. - **Smart Lounge:** The rise of dedicated co-working spaces within cafes, providing convenient and flexible work environments with amenities and services. - **Collaborative Partnerships:** Increasing collaboration between coffee chains and co-working companies to create innovative co-working spaces that cater to the needs of professionals. ### Industries Being Reshaped - **Coffee Shop Industry:** The coffee shop industry has an opportunity to expand their offerings by transforming their spaces into co-working environments, attracting a new customer base. - **Co-working Industry:** Co-working companies can explore partnerships with coffee chains to create unique co-working spaces, leveraging the popularity and existing infrastructure of cafes. - **Technology Industry:** The technology industry can capitalize on the demand for advanced communication and productivity tools in in-cafe co-working spaces, providing innovative solutions for video calls and remote work. ## Related on Trend Hunter - [Workplace-Integrated Store Locations](https://www.trendhunter.com/trends/hejworkshop.md) - [Cafe Workspace Finders](https://www.trendhunter.com/trends/cafewofi.md) - [Grocery Co-Working Spaces](https://www.trendhunter.com/trends/iwg-x-tesco.md) - [Remote Work Cafes](https://www.trendhunter.com/trends/spotfinder.md) - [Remote Workspace Cafes](https://www.trendhunter.com/trends/cafe-hunt.md) - [Micro Workplace Cafe Concepts](https://www.trendhunter.com/trends/moments-by-lavazza-professional.md) - [Micro Train Platform Cafes](https://www.trendhunter.com/trends/starbucks-japan-shinkansen-platform.md) - [Sweet Potato-Powered Cafes](https://www.trendhunter.com/trends/starbucks-and-kirishima-shuzo.md) - [Upright Cafe Sleeping Pods](https://www.trendhunter.com/trends/nescaf-harajuku.md)