# White Gold Baths The INAX Vetro Sparkling Bathtub is a Gilded Luxury Tub By Allison Love | Published 2010-08-31 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/inax-vetro-sparkling-bathtub References: [bornrich.org](http://www.bornrich.org/entry/inax-unveils-the-100000-luxury-bathtub/) & [sankeibiz.jp](http://www.sankeibiz.jp/business/news/100824/bsc1008241447011-n1.htm) The INAX Vetro Sparkling Bathtub is for the luxurious and wealthy. The $100,000 bathtub is gilded in sparkles on the outside and decorated with tiles of white gold. The bathtub is lavish and luxurious, giving users a relaxing and glamorous bathing experience. The INAX Vetro Sparkling Bathtub is quite the eccentric cleaning device, providing a rich lavatory experience. I love the idea of a white gold bathtub, it's certainly opulence at its best. **Implications** - In times of financial crisis, businesses can reach a target audience of buyers who are able to indulge in luxurious products and services despite the credit crunch. Companies can gain success by creating a solid base of loyal customers interested in novelty and luxury items. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 33% | Activity: 81% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Bathing:** Expensive and opulent bathing experiences are gaining popularity among affluent consumers, presenting opportunities for businesses to cater to this demand with high-end products and services. - **Extravagant Home Decor:** Consumers are seeking unique and lavish home decor items, such as white gold bathtubs, providing businesses an opportunity to tap into the luxury interior design market. - **Opulence During Financial Crises:** Despite economic downturns, there exists a target audience of buyers willing to invest in luxurious products and services, allowing businesses to thrive by catering to this niche market. ### Sectors Adopting This - **Luxury Goods:** Luxury goods industries can explore incorporating high-end bathing experiences, such as white gold bathtubs, into their product offerings to appeal to affluent consumers. - **Interior Design:** The interior design industry can seize the opportunity to provide unique and extravagant home decor items, like white gold bathtubs, catering to consumers' desire for opulent living spaces. - **Home Improvement:** Home improvement companies can capitalize on the demand for luxury home upgrades by offering installation services for lavish bathroom fixtures, including white gold bathtubs. ## Related on Trend Hunter - [Japanese Snack Box-Inspired Bathtubs](https://www.trendhunter.com/trends/bento-starck-box.md) - [Customizable Minimalist Bathtubs](https://www.trendhunter.com/trends/acquabella-noon-slate.md) - [Gold-Plated Toothbrushes](https://www.trendhunter.com/trends/24k-gold-plated-toothbrush.md) - [Sophisticated High-Design Bath Lines](https://www.trendhunter.com/trends/soaking-tub.md) - [Hardwood Based Bathtubs](https://www.trendhunter.com/trends/beam-bathtub.md) - [AI-Enhanced Contemporary Bathtubs](https://www.trendhunter.com/trends/cloud-and-co.md) - [Water-Circulating Cold Plunge Tubs](https://www.trendhunter.com/trends/plunge-allin-ice-bath.md) - [Automated Relaxation Bathtubs](https://www.trendhunter.com/trends/smart-bathtub.md) - [High-End Walk-In Bathtubs](https://www.trendhunter.com/trends/american-standard.md)