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# Extraterrestrial Inaugural Celebrations
UFO Spotted Flying Past the Washington Monument

By Alex Covert | Published 2009-01-24 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/inaugural-space-visitors-ufo-over-dc
References: [foxnews](http://www.foxnews.com/story/0,2933,482427,00.html)

UFO inauguration and Obama UFO are two search terms that are setting the Internet on fire. The Web is all abuzz with rumors of a UFO flying over Washington D.C. during President Obama's inauguration. The source of this buzz is a video showing a cylindrical object shooting past the Washington Monument. There was supposed to be no air traffic that day. Believe!

**Implications** - The idea of life in space has never ceased to intrigue consumers. Through film, [Hollywood](https://www.trendhunter.com/trends/yes-bueno) has explored the genre of sci-fi to provide consumers with an idea of who and what may occupy planets outside of earth. This has inspired many brands to put their own creative spin on extraterrestrial and space-inspired products that are out of this world for consumers with big imaginations.

## Trend Insights (Trend Hunter)

- Score: 2.5/10
- Popularity: 16% | Activity: 51% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood)

## Key Themes

### What's Driving This Trend

- **Extraterrestrial-inspired Products:** Brands can capitalize on the fascination with life in space by creating unique and innovative products inspired by the extraterrestrial theme.
- **Sci-fi Film Influence:** The success of Hollywood's sci-fi movies presents an opportunity for brands to collaborate with film studios to create co-branded products and experiences that appeal to fans.
- **Space Tourism:** The curiosity and interest in extraterrestrial phenomena can drive the development of space tourism industry, offering unique and exciting travel experiences for adventurous consumers.

### Who This Affects Most

- **Entertainment:** The entertainment industry can explore partnerships with brands to create futuristic and extraterrestrial-themed movies and TV shows that capture the imagination of audiences.
- **Consumer Goods:** Consumer goods companies can develop innovative products with extraterrestrial designs or functionalities that cater to consumers' fascination with space and aliens.
- **Travel and Tourism:** The travel and tourism industry can leverage the interest in space exploration and extraterrestrial beings to create unique and immersive travel experiences, such as space-themed resorts or off-planet adventures.

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