# Deconstructed Blended Material Footwear JW Anderson Launches its Inaugural Footwear Collection By Amy Duong | Published 2021-05-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/inaugural-footwear References: [hypebeast](https://hypebeast.com/2021/5/jw-anderson-first-sneaker-collection-release-info) Fashion brand JW Anderson branches out to new areas as it launches its inaugural footwear collection. A look at the silhouettes was first seen when the label showcased its Fall/Winter 2021 capsule. The shoe boasts a deconstructed look and is made with dramatic structures. Jonathan Anderson talks about the new design, stating, “I like how the rough stitching implies the hand of the maker. I think that balances out the more technical side of trainer design. I like that these feel rough and rawer.” He updates a classic sneaker with a contemporary update, spotlighting the focus on versatility. He continues, “I like to think of it as an abstraction of a known sneaker but with disproportionate volumes.” Image Credit: JW Anderson ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 5% | Activity: 3% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Deconstructed Footwear:** There is potential for disruptive innovation in the footwear industry by experimenting with deconstructed, non-traditional shoe designs. - **Dramatic Structures:** The use of dramatic structures in footwear design presents opportunities for innovation in materials engineering and manufacturing techniques. - **Versatile Sneakers:** Designing sneakers with a focus on versatility and abstraction can create new market segments and disrupt the traditional sneaker industry. ### Sectors Adopting This - **Fashion:** Fashion brands can push boundaries and create new trends by experimenting with new forms and structures in footwear design. - **Footwear:** The footwear industry can adopt new materials and methods of construction to create more unique and sustainable designs. - **Manufacturing:** Manufacturing companies can explore new techniques and technologies to produce more complex and innovative footwear designs. ## Related on Trend Hunter - [Court-Inspired Sneaker Debuts](https://www.trendhunter.com/trends/dior-roadie.md) - [Collaborative Artful Runway Capsules](https://www.trendhunter.com/trends/michael-clark.md) - [Fashion-Forward Insulated Jackets](https://www.trendhunter.com/trends/moncler-and-jw-anderson.md) - [Performance-Driven Luxury Sneakers](https://www.trendhunter.com/trends/loewe-x-on-1.md) - [Sophisticated Italian-Made Boot Silhouettes](https://www.trendhunter.com/trends/jb-ander.md) - [Fisherman Style Collaborative Fashion](https://www.trendhunter.com/trends/jw-anderson-x-uniqlo.md) - [Organic Sleek Avant-Garde Sneakers](https://www.trendhunter.com/trends/contranatural.md) - [Fashion-Forward Performance Apparel](https://www.trendhunter.com/trends/loewe-and-on.md) - [Bold Sculptural Sneakers](https://www.trendhunter.com/trends/spunge-osmosis.md)