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# Drug-Themed Eateries
'Marihuana' Restaurant in Taiwan Uses Smokin' Branding

By Cowbag | Published 2008-12-30 | World
Source: Trend Hunter, https://www.trendhunter.com/trends/inappropriate-image-branding-drugs-themed-eateries
References: [weirdasianews](http://www.weirdasianews.com/2008/12/27/marihuana-keeping-customers-happy-1999/) & [marihuana.tw](http://www.marihuana.com.tw/)

Inexplicably, a [fast food restaurant in Taiwan](https://www.trendhunter.com/trends/taiwans-a-joy) has called itself 'Marihuana.' And it has NOTHING to do with drugs, just a normal legal fast food outlet.

[Food and weed](https://www.trendhunter.com/trends/high-on-rye) inevitably go hand in hand, like love and marriage, but in this case, it has gone a bit wrong. Still, it's brilliant. I totally love the ‘[leaf](https://www.trendhunter.com/trends/alas-pa-volar)’ image the restaurant uses; surely this has got to have collector's value. I mean, look at the cute child who appears to be drinking a space shake (but is of course not.)

## Trend Insights (Trend Hunter)

- Score: 2.2/10
- Popularity: 19% | Activity: 39% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Bizarre](https://www.trendhunter.com/bizarreworld)

## Key Themes

### What Makes This Trend Stand Out

- **Foodie Drug Themes:** Restaurants incorporating drug-themed branding and imagery into their marketing.
- **Fast Food Iconoclasm:** Fast food restaurants using surprising and provocative branding strategies to break through a crowded market.
- **Pop Culture Nostalgia:** Nostalgic recreations of beloved cultural brands and motifs used in contemporary marketing.

### Sectors Adopting This

- **Fast Food Industry:** The fast food industry can embrace innovative marketing strategies with provocative themes to rebrand the industry.
- **Restaurant Industry:** Restaurants may consider branching out to rebrand themselves with unique themes and branding, as a way to stand out in a crowded market.
- **Pop Culture Artifact Collecting Industry:** Take advantage of the collectable value of unique pop culture artifacts used in bold and provocative marketing strategies.

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