# Shopping App Football Games This In-App Game from Klarna Provide Rewards for Football Fans By Michael Hemsworth | Published 2023-07-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/inapp-game References: [retailtimes](https://retailtimes.co.uk/klarnas-new-in-app-game-rewards-football-fans/) & [klarna](https://www.klarna.com)  This in-app game is being launched by [Klarna](https://www.trendhunter.com/trends/streamlined-shopping-apps) in celebration of the FIFA Women's World Cup 2023 as a way to get fans in on the action and score some prizes as a result. The Scream for your Team game works by having players scream as loud as they can, which is then measured in terms of decibels and translated into a kick at the goal. Players who score three goals in a row will be entered into a draw to win one up several [Nike](https://www.trendhunter.com/trends/scary-good) gift cards worth up to £250. The game takes a somewhat unorthodox approach to gameplay, but takes the sports viewing experience into account to get participants excited. The Klarna in-app game is available now to play in the UK, but only for a limited time. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 42% | Activity: 41% | Freshness: 17% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Key Themes Behind This Trend - **In-app Games:** Opportunity for businesses to enhance user engagement and interaction by incorporating in-app games into their platforms. - **Fan-engagement Initiatives:** Disruptive innovation opportunity for organizations to create interactive experiences that encourage fan participation and increase brand loyalty. - **Event-based Promotions:** Industry players can leverage major events like the FIFA Women's World Cup to create promotional campaigns that drive customer engagement and sales. ### Where This Applies - **Mobile Gaming:** Mobile gaming companies can explore partnerships with sports organizations to create unique and engaging in-app game experiences for fans. - **Sports Merchandise:** Sports merchandise retailers can collaborate with brands and organize promotions around major sports events to attract fans and boost sales. - **Digital Advertising:** Digital advertising agencies can develop targeted ad campaigns for brands looking to drive customer engagement through fan-focused initiatives. ## Related on Trend Hunter - [Football Challenge Campaigns](https://www.trendhunter.com/trends/beat-the-icon.md) - [QSR In-App Football Games](https://www.trendhunter.com/trends/tendy-toss-inapp-game.md) - [Football-Focused Esports Worlds](https://www.trendhunter.com/trends/fifa-world.md) - [Streamlined Shopping Apps](https://www.trendhunter.com/trends/streamlined-shopping-apps.md) - [Soccer-Themed AR Activations](https://www.trendhunter.com/trends/score-with-pogba.md) - [Creative Eerie-Themed Soccer Campaigns](https://www.trendhunter.com/trends/scary-good.md) - [AI Football Games](https://www.trendhunter.com/trends/ai-league.md) - [Shop Anywhere Super Apps](https://www.trendhunter.com/trends/klarna1.md) - [Search Engine Football Games](https://www.trendhunter.com/trends/mini-cup.md)