# In-App Food Delivery Advertising Uber Eats Created a New In-App Advertising Tool for Restaurants By Daniel Johnson | Published 2020-09-07 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/inapp-advertising References: [mobilemarketer](https://www.mobilemarketer.com/news/uber-eats-unveils-first-ad-format-with-sponsored-restaurant-listings/584394/) & [ubereats](https://www.ubereats.com/) [Uber Eats](https://www.trendhunter.com/trends/instacart-3) recently revealed its inaugural in-app advertising capabilities. The new in-app advertising system will provide a way for restaurants to not only sell food through the platform but to also promote an establishment. The new advertising tools will run on a cost-per-click model, which means advertisers will only pay when Uber Eats users click on the ad. Ads will be displayed on the top of the platform’s home feed. The [food deliveyr platform](https://www.trendhunter.com/trends/food-delivery-app-development-solutions) held an initial test of the advertising system, which resulted in a five times increase in return on ad spend. The company is also enticing advertisers, by making $25 million available marketing credits, which can be used by the small to medium-sized culinary organization. The advertising credits may help establishments recover losses that occurred due to the ongoing pandemic. Image Credit: Uber Eats ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 45% | Activity: 56% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Market](https://www.trendhunter.com/market) ## Key Themes ### What Makes This Trend Stand Out - **In-app Advertising:** Expanding in-app advertising capabilities in different industries can enhance customer engagement, increase revenue, and promote products or services efficiently. - **Cost-per-click Model:** Businesses that implement cost-per-click models can optimize advertising budgets while increasing the likelihood of audience engagement and sales. - **Marketing Credits:** Offering marketing credits to businesses as a form of incentive can help promote growth and recovery in various industries during economic downturns. ### Sectors Adopting This - **Food Delivery:** Implementing in-app advertising tools in the food delivery industry can help restaurants promote their services, reduce marketing costs, and increase user engagement and sales. - **Small/medium-sized Restaurants:** Providing marketing credits to small and medium-sized restaurants can support business sustainability and promote economic growth in the restaurant industry. - **Digital Marketing:** Integrating new advertising models into digital marketing campaigns can provide businesses with efficient yet cost-effective methods of reaching their target audience and generating revenue. ## Related on Trend Hunter - [Grocery Delivery Digital Storefronts](https://www.trendhunter.com/trends/instacart2.md) - [Expanded Food Delivery Apps](https://www.trendhunter.com/trends/instacart-3.md) - [AI-Enabled Takeout Services](https://www.trendhunter.com/trends/uber-eats-ai-tools.md) - [Restaurant Reservation App Features](https://www.trendhunter.com/trends/uber-eats-dine-out.md) - [AI-Enabled Delivery Chatbots](https://www.trendhunter.com/trends/uber-eats-5.md) - [Localized Food Delivery Apps](https://www.trendhunter.com/trends/localized-food-delivery-app.md) - [Dining Delivery Platform Partnerships](https://www.trendhunter.com/trends/toast-and-uber.md) - [Smart Shopping Cart Ads](https://www.trendhunter.com/trends/caper-carts.md) - [Newsstand-Style Pop-Up Series](https://www.trendhunter.com/trends/uber-eats-x-aldi.md)