# Aromatic Green Fragrances In This World by Liis is a Sensory Journey Through a Lush Universe By Laura McQuarrie | Published 2024-03-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/in-this-world-by-liis References: [instagram](https://www.instagram.com/p/C4LvJyDPY76/) & [liisfragrances](https://liisfragrances.com/products/in-this-world)  In This World by [Liis](https://www.trendhunter.com/trends/liis-fragrances) is a new eau de parfum inspired by "our terrestrial gift to experience sensations and emotions." The fragrance tells the story of a lush universe and it invites wearers on a sensory journey that opens with vibrant blood orange and invigorating eucalyptus atop a heart of succulent fig, delicate violet and soothing lavender. In This World culminates in a rich and earthy base of tonka wood and aromatic sage, evoking a harmonious blend of nature's most captivating essences. This genderless eau de parfum made with organic sugarcane alcohol will soon be joining the brand's [Fall](https://www.trendhunter.com/trends/needles-x-nepenthes) 2024 [Discovery Set](https://www.trendhunter.com/trends/scentbird-x-grosse-pointe-garden-society-collection). Fragrance fans who cherish unique experiences are seeking out storytelling fragrances like this one for the chance to be immersed in olfactory delight and intrigue. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 67% | Activity: 59% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Sensory Storytelling Fragrances:** Emerging fragrances tell immersive stories, captivating consumers with olfactory delight and intrigue. - **Organic Ingredient Formulations:** Brands are prioritizing organic ingredients like sugarcane alcohol, offering consumers a more sustainable and natural fragrance option. - **Genderless Fragrance Collections:** Gender-neutral fragrances are gaining popularity, catering to a diverse consumer base seeking inclusive olfactory experiences. ### Where This Applies - **Beauty and Personal Care:** The beauty industry is embracing sensory storytelling fragrances, creating unique and engaging olfactory experiences for consumers. - **Organic Agriculture:** Organic agriculture industries stand to benefit from the demand for organic ingredients in fragrance formulations, driving sustainability in farming practices. - **Retail and Consumer Goods:** Retailers can capitalize on the trend of genderless fragrance collections, expanding product offerings to cater to a diverse and inclusive consumer market. ## Related on Trend Hunter - [Next-Gen Emotive Fragrances](https://www.trendhunter.com/trends/lore.md) - [Evoking Seasonal Scents](https://www.trendhunter.com/trends/evoking-seasonal-scents.md) - [Ritualistic Wellness Fragrances](https://www.trendhunter.com/trends/free-yourself.md) - [Wanderlust-Inspired Fragrances](https://www.trendhunter.com/trends/the-brightside.md) - [Immersive Fragrance Experiences](https://www.trendhunter.com/trends/petrichor.md) - [Individualistic Woody Fragrances](https://www.trendhunter.com/trends/v8-abundance.md) - [Pensive Inky Fragrances](https://www.trendhunter.com/trends/iberchem-between-the-lines.md) - [Globally Inspired Fragrances](https://www.trendhunter.com/trends/origen-fragrances.md) - [Crisp Fall Fragrances](https://www.trendhunter.com/trends/pomme-damour.md)