# Sporty Face-Painting Apps FaceCake's 'In the Paint' Helps Sports Fans Virtually Apply Face Paint By Laura McQuarrie | Published 2016-04-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/in-the-paint References: [apps.facebook](https://apps.facebook.com/inthepaint/) & [facecake](https://www.facecake.com/) From CAKE to the Swivel Selfie, FaceCake has built numerous marketing technologies that appeal to female-targeted consumers with interactive, [virtual and augmented reality](https://www.trendhunter.com/trends/dulux-visualizer)—now, it is venturing into new territory with a [Facebook](https://www.trendhunter.com/trends/digitally-enabled-packaging) application called 'In the Paint.' In the Paint uses AR technology to make it possible for [sports fans](https://www.trendhunter.com/trends/sports-fan-communities) to have their faces virtually painted in their favorite team's colors. This application uses only an Internet connection and a webcam in order to create fun photos that can be saved, shared and used by Facebook members in everything from albums to profile pictures. This is a fun and mess-free way for fans to show their support, without having to download a dedicated app or access to a piece of specialized equipment. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 41% | Activity: 58% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Why This Trend Is Growing - **Virtual Face-painting:** Creating AR-based makeup apps for consumers to try out products before purchase. - **Ar-based Fan Engagement:** Developing AR technology to enhance fan experience in live sports events. - **Social Media AR Apps:** Incorporating AR technology into social media platforms for enhanced user engagement and experience. ### Industries Being Reshaped - **Sports and Entertainment:** Opportunities for AR-based fan engagement in live sports events or fan engagements. - **Beauty and Cosmetics:** AR-based makeup apps for consumers to try out products before purchase. - **Social Media:** Incorporating AR technology into social media platforms for enhanced user engagement and experience. ## Related on Trend Hunter - [AR-Enabled Art Apps](https://www.trendhunter.com/trends/cupixel.md) - [Virtual Piercing Apps](https://www.trendhunter.com/trends/the-face-piercing-app.md) - [AR Spray Painting Experiences](https://www.trendhunter.com/trends/ar-spray-painting.md) - [Mixed-Reality Makeup Apps](https://www.trendhunter.com/trends/elf-cosmetics-3.md) - [AR-Powered Makeup Experiences](https://www.trendhunter.com/trends/beauty-bestie-20.md) - [Imaginative Photo-Editing AI Tools](https://www.trendhunter.com/trends/youniverse.md) - [Augmented Paint Platforms](https://www.trendhunter.com/trends/dulux-visualizer.md) - [AR-Powered Try-On Rooms](https://www.trendhunter.com/trends/snapchat-7.md) - [Stylized Portrait Generators](https://www.trendhunter.com/trends/face-to-all.md)