# Rebellious Campus Captures The In The Morning Image Series by Sylvain Homo is Skater-Chic By Jana Pijak | Published 2013-08-13 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/in-the-morning References: [designscene.net](http://www.designscene.net/2013/07/sylvain-homo-sport-street.html) & [designscene.net](http://www.designscene.net/agencies/select-models) Entitled 'In The Morning', this striking image series by photographer Sylvain Homo features Rebeca Marcos and Jena Goldsack from Models 1 along with Lottie Richman and Charlotte Burgon from Select Models. Stylist Laura Walters dresses the girls in a slew of [denim-enriched ensembles](https://www.trendhunter.com/trends/day-3-capsule-2) and opts for a skater girl wardrobe aesthetic that embraces youth and effortless elegance. Endorsing self-expression and a unique sense of personal style, the 'In The Morning' editorial graces the latest issue of Sport & Street magazine. This edgy image series is lensed on college campus grounds and reinvents traditional collegiate apparel like varsity jackets and comfy hoodies. Moreover, this [Fall fashion story](https://www.trendhunter.com/trends/creative-class-uniform) revives a retro 90s aesthetic and marks the popular return of [feminine tomboy styling](https://www.trendhunter.com/trends/contemporary-femininity). ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 95% | Activity: 78% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Skater-chic Wardrobe:** Disruptive innovation opportunity: Create a line of clothing that combines skater style with chic elegance, catering to a youthful demographic that values self-expression and personal style. - **Retro 90s Aesthetic:** Disruptive innovation opportunity: Develop a collection of fashion items that capture the nostalgia and popularity of 90s fashion, appealing to a wide range of consumers eager to embrace the trend. - **Feminine Tomboy Styling:** Disruptive innovation opportunity: Design a range of clothing that blurs traditional gender norms, offering a fresh approach to feminine tomboy styling with a modern twist. ### Sectors Adopting This - **Fashion:** Disruptive innovation opportunity: Partner with fashion designers to create unique and stylish clothing collections that embrace skater-chic, retro 90s, and feminine tomboy aesthetics. - **Streetwear:** Disruptive innovation opportunity: Launch a streetwear brand that focuses on skater-chic fashion and incorporates elements of the retro 90s aesthetic to capture the attention of fashion-forward consumers. - **Photography:** Disruptive innovation opportunity: Collaborate with photographers to create visually appealing images that showcase the skater-chic, retro 90s, and feminine tomboy trends, attracting the attention of fashion brands and publications. ## Related on Trend Hunter - [Streetwear Skate Remixes](https://www.trendhunter.com/trends/new-future.md) - [Vintage Campus Fashion](https://www.trendhunter.com/trends/hollywood-breakfast-club.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Refreshed Expressive Fashion Brands](https://www.trendhunter.com/trends/cheap-monday-relaunch.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Brand Refresh Preview Events](https://www.trendhunter.com/trends/cheap-monday-event.md)