# Voyeuristic Fashiontography Model Michaela Hlavackova 'In the Bedroom' for Harper's Bazaar UK By Marissa Liu | Published 2009-11-10 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/in-the-bedroom-for-harpers-bazaar-uk References: [fashiongonerogue](http://fashiongonerogue.com/2009/11/harpers-bazaar-uk-michaela-hlavackova-by-marcus-ohlsson/#more-15056) & [harpersbazaar](http://www.harpersbazaar.co.uk/) Stylist Carmen Borgonovo highlights [elegant evening pieces](https://www.trendhunter.com/trends/mcqueen-holiday-2025) by Donna Karan, Ralph Lauren and Blumarine 'In the Bedroom' for Harper's Bazaar UK. The [sleek editorial](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam) appears in the magazine's December 2009 issue. A blond-locked Michaela Hlavackova is photographed by Marcus Ohlsson relaxing 'In the Bedroom.' With kohl-lined eyes and a perfectly tousled mane Hlavackova lounges seductively for the spread that alternates between black and white and color images. **Implications** - Consumers today prefer products and services that are able to provide them with an alternative experience from the norm. Consumers are drawn to things that enable them a brief moment of escape from reality. Businesses will benefit in many ways when they create products that inspire and evoke emotions from their consumers. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 84% | Activity: 55% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Escape Experiences:** Creating products and services that offer consumers an alternative experience from the norm, allowing them a brief moment of escape from reality. - **Emotion-evoking Products:** Developing products that inspire and evoke emotions from consumers, creating a deeper connection and satisfaction with the brand. - **Voyeuristic Marketing:** Using voyeuristic photography and storytelling techniques in marketing campaigns to captivate and engage consumers. ### Where This Applies - **Fashion:** Fashion brands can create escape experiences through immersive fashion shows, themed pop-up stores, and virtual reality shopping experiences. - **Fine Arts:** Artists and galleries can explore emotion-evoking installations and performances to engage audiences on a deeper level. - **Advertising:** Ad agencies can incorporate voyeuristic elements in their campaigns through provocative photography and storytelling to capture the attention of consumers. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Liberating Lingerie Collections](https://www.trendhunter.com/trends/zhilyova.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Intimate Spring Fashion](https://www.trendhunter.com/trends/louis-vuitton-springsummer-2026.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md)