# Sunny Sorceress Styles The 'In The Air' Spring Fashion Feature for XLR8R Magazine By Meghan Young | Published 2010-05-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/in-the-air References: [behance.net](http://www.behance.net/Gallery/in-the-air/495831) & [juliagaldo](http://www.juliagaldo.com) If clothes could make me hover, elevate or even jump like these chicks shown 'In The Air,' then I would be buying every piece faster than you could say, "abracadabra." Of course, short of Tinkerbell escaping out of a book or movie and sprinkling some fairy dust on me, I think I'll have to let the fashion talk and not the 'magic.' Shot for XLR8R Magazine in [collaboration with Cody Cloud](https://www.trendhunter.com/trends/twentynine-zine), the 'In The Air' is a [spring fashion feature](https://www.trendhunter.com/trends/reformation-spring-2025). Exotically enchanting, I'm a huge fan of Julia Galdo's concepts. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 70% | Activity: 35% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Hovering Clothing:** The concept of clothes that can make people hover or elevate themselves offers room for disruptive innovation in the fashion tech industry. - **Enchanting Fashion:** Creating fashion pieces with exotic and enchanting designs offers disruptive innovation opportunities in the fashion industry. - **Magic-inspired Fashion:** Incorporating elements of magic into fashion design creates opportunities for disruptive innovation in the fashion industry, and a new market niche. ### Who This Affects Most - **Fashion Tech:** Fashion tech is the perfect industry to invest in to help realize the concept of clothes that can make people hover or elevate themselves. - **Fashion Design:** Fashion designers can introduce exotic and enchanting designs into their collections to appeal to consumers' desire for unique and captivating fashion pieces. - **Entertainment:** Entertainment industries can collaborate with fashion designers and incorporate magical elements to create exciting and immersive experiences for their audience. ## Related on Trend Hunter - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Luxury Resort Apparel Collections](https://www.trendhunter.com/trends/auteurs-resort-2025-collection.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Sun-Soaked Resort Collections](https://www.trendhunter.com/trends/golden-hour-getaway-collection.md) - [Dreamy Summer Swimwear Collections](https://www.trendhunter.com/trends/triangls-mirage-drop.md)