# Country Singer-Inspired Donuts The 'In the Air Doughnut' Was Created with Singer Kane Brown By Katherine Pendrill | Published 2024-04-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/in-the-air-doughnut References: [qsrmagazine](https://www.qsrmagazine.com/news/voodoo-doughnut-creates-in-the-air-doughnut-with-country-music-artist-kane-brown/) & [globenewswire](https://www.globenewswire.com/news-release/2024/04/23/2868223/0/en/Voodoo-Doughnut-and-Kane-Brown-Unite-in-Sweet-Harmony-with-Kane-Brown-s-In-The-Air-Doughnut.html)  [Voodoo Doughnut](https://www.trendhunter.com/trends/vegan-rock-n-roll-donut) has teamed up with country music artist Kane Brown to create the exclusive new In The Air Doughnut. The new In The Air Doughnut is inspired by Kane Brown tour of the same name, as well as the artist's favorite flavors. The luxurious [chocolate cake doughnut](https://www.trendhunter.com/trends/the-krispy-kreme-chocomania-collection) is smothered in smooth chocolate frosting, garnished with handcrafted marshmallow fluff, and finished with a drizzle of creamy peanut butter. As Chris Schultz, CEO of Voodoo Doughnut, explains, "Music is deeply ingrained in our doughnut culture, and partnering with Kane Brown to commemorate his tour with this delightful creation feels like a natural fit. We take pride in donating a portion of each sale to Boys & Girls Clubs, supporting youth empowerment and inspiration.” The limited edition In the Air Doughnut will be available exclusively from Voddoo Doughnut locations in Houston, Dallas, Austin, Denver, and Boulder. Image Credit: Voodoo Doughnut ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 37% | Activity: 28% | Freshness: 23% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Celebrity-inspired Treats:** Opportunity for brands to collaborate with well-known figures to create exclusive products that resonate with their fan base. - **Artistic Flavor Combinations:** Exploring unconventional and luxurious flavor pairings in food and beverage products to attract a sophisticated consumer base. - **Philanthropic Partnerships:** Creating collaborations with charitable organizations to support social causes while promoting products to conscientious consumers. ### Sectors Adopting This - **Food and Beverage:** Innovative food and beverage companies can capitalize on celebrity partnerships to introduce unique and limited-edition offerings. - **Entertainment:** Entertainment industry players can explore joint ventures with food brands to create themed products that appeal to fans and generate buzz. - **Non-profit Organizations:** Non-profits can seek collaborations with consumer brands to fundraise for social causes and engage with a broader audience through product partnerships. ## Related on Trend Hunter - [Country Star-Inspired Donuts](https://www.trendhunter.com/trends/bootlegger-donut.md) - [Bold Vegan-Friendly Donuts](https://www.trendhunter.com/trends/vegan-rock-n-roll-donut.md) - [Nutty Chocolate Dipped Doughnuts](https://www.trendhunter.com/trends/pbc-doughnut.md) - [Handcrafted Summertime Donut Ranges](https://www.trendhunter.com/trends/summer-haze-half-dozen.md) - [Dedicated Rock Concert Donuts](https://www.trendhunter.com/trends/creamy-sugar-doughnut-magik.md) - [Celebratory Spring Holiday Donuts](https://www.trendhunter.com/trends/voodoo-doughnuts-bottoms-up.md) - [Sweet Cola-Flavored Donuts](https://www.trendhunter.com/trends/cherry-cola-doughnut.md) - [Humorous Pothole-Inspired Donuts](https://www.trendhunter.com/trends/voodoo-doughnut-pothole-doughnut.md) - [Munchies-Satisfying Donuts](https://www.trendhunter.com/trends/voodoo-doughnut-420-treats.md)