# Storytelling Wine Displays Looma's Education Platform Helps Customers Make Informed Choices By Laura McQuarrie | Published 2021-08-28 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/in-store-wine-display References: [prnewswire](https://www.prnewswire.com/news-releases/point-of-decision-storytelling-outfit-looma-brings-its-shopper-education-platform-to-midwest-grocery-with-the-launch-of-schnucks-partnership-301361715.html) [Looma](https://www.trendhunter.com/trends/digital-media-system) is helping to shoppers to make confident purchasing decisions thanks to its shopper education platform in [Schnuck Markets](https://www.trendhunter.com/trends/ibotta). The at-shelf storytelling platform by the name of [Loop](https://www.trendhunter.com/trends/loop-media) recently launched at about 100 stores across the chain and it introduces shoppers to the real people behind the products. With short, human-centric videos played on smart tablets, shoppers can quickly get a sense if they resonate with the presented products or not. Looma prides itself on a "people-first storytelling approach and proprietary point-of-decision optimization model aimed at making content both more authentic and more helpful to shoppers seeking transparency in their purchases." This in-store experience enhances discovery, education and immersion and it offers a memorable touchpoint for picking up new or favorite products in stores. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 72% | Activity: 72% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Shopper Education Platforms:** Creating at-shelf educational experiences through technology can enhance the discovery and education of shoppers and provide a memorable touchpoint for picking up products in-store. - **Human-centric Storytelling:** Focusing on the people behind the products through human-centric storytelling can create a more authentic and transparent shopping experience. - **Point-of-decision Optimization:** Using proprietary models that optimize content at points-of-decision can provide personalized and helpful information to shoppers seeking transparency in their purchases. ### Industries Being Reshaped - **Retail:** Retail companies can benefit from implementing shopper education platforms to enhance in-store experiences and create a more authentic and transparent shopping experience. - **Food and Beverage:** The use of human-centric storytelling in displays can help the food and beverage industry to showcase the real people behind their products and increase consumer engagement and loyalty. - **Technology:** Developing proprietary models that optimize content at points-of-decision can provide personalized and helpful information to shoppers and create new opportunities for technology companies to collaborate with retailers. ## Related on Trend Hunter - [Interactive Retailer Screen Installations](https://www.trendhunter.com/trends/digital-media-system.md) - [Versatile Marketing Toolkits](https://www.trendhunter.com/trends/looper-insights.md) - [Premium Next-Gen Juices](https://www.trendhunter.com/trends/loom.md) - [Video Refinement Tools](https://www.trendhunter.com/trends/loomos.md) - [In-Store Audience Engagement Solutions](https://www.trendhunter.com/trends/instore-audience-engagement.md) - [AI Content Generators](https://www.trendhunter.com/trends/ai-content-generator.md) - [Custom AI Assistants](https://www.trendhunter.com/trends/custom-ai-assistants.md) - [Interactive In-Store Ads](https://www.trendhunter.com/trends/visibubble.md) - [Attention-Grabbing Retail Displays](https://www.trendhunter.com/trends/auo.md)