# In-Store Try-On Touchscreens China's 'Moda Polso' Saves Consumers the Hassle of Trying on Clothes By Laura McQuarrie | Published 2018-11-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/in-store-try-on References: [forbes](https://www.forbes.com/sites/janeho/2018/08/01/chinese-virtual-fitting-room-startup-boosts-retailers-revenues-with-big-data/#3d14c4c9423f) When it comes to shopping for clothes, an in-store try-on experience typically involves a trip to the fitting room—but China's Moda Polso store streamlines the task with touchscreen systems on the sales floor that use [virtual avatars](https://www.trendhunter.com/trends/yeah-sure) instead. At the Moda Polso store in Shanghai, customers are able to interact with the screens and see virtual versions of themselves sporting different outfits, which ultimately saves them a trip to the fitting room and speeds up the decision making process. Due to the unique way that Moda Polso approaches fashion retail, only a third of its space is set aside for displaying merchandise. The 150-square-meter store is packed with 10 touchscreens—powered by technology and systems by Pulsion—one of which is referred to as the "[magic mirror](https://www.trendhunter.com/trends/loook-ai)" due to its larger size. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 63% | Activity: 81% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Virtual Try-on Systems:** The use of virtual avatars for try-on experiences is becoming popular, providing customers with a more convenient and streamlined way of shopping for clothes. - **Interactive Touchscreen Technology:** Interactive touchscreen systems that offer innovative customer experiences are being adopted more frequently in retail stores. - **Space Optimization in Retail Stores:** Retail stores are now becoming more innovative with their use of space, often dedicating less area to physical product displays and more to technological innovations. ### Sectors Adopting This - **Fashion Retail:** Fashion retailers can incorporate virtual try-on systems for customers to enhance their shopping experiences and improve sales. - **Retail Technology:** Retail technology companies can provide interactive touchscreen technology that enables customers to conveniently try on and purchase products. - **Interior Design:** Interior designers can help retailers optimize the use of space in stores, providing an optimal environment for interactive technology solutions. ## Related on Trend Hunter - [GenAI Clothing Try-Ons](https://www.trendhunter.com/trends/ai-clothes-tryon.md) - [Virtual Dressing Rooms](https://www.trendhunter.com/trends/ai-virtual-try-on.md) - [Virtual Outfit Try-Ons](https://www.trendhunter.com/trends/wardrobe-ai.md) - [Digital Try-On Solutions](https://www.trendhunter.com/trends/bariano.md) - [Virtual Outfit Try-Ons](https://www.trendhunter.com/trends/yeah-sure.md) - [Virtual Fashion Studios](https://www.trendhunter.com/trends/costumeplay-ai.md) - [AI Virtual Try-On Tools](https://www.trendhunter.com/trends/dressup-ai.md) - [AI-Driven Fashion Platforms](https://www.trendhunter.com/trends/heybeauty.md) - [AI Virtual Fitting Rooms](https://www.trendhunter.com/trends/ai-virtual-fitting-room.md)