# Furniture Shop Beacons IKEA Austria is Using Beacons for In-Store Marketing By Laura McQuarrie | Published 2016-03-09 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/in-store-marketing References: [beaconinside](http://www.beaconinside.com/news/2015/10/29/xon72dpkv6bo56up7c1erzkhmfb45c) & [ikea](http://www.ikea.com/ms/de_AT/customer-service/about-shopping/free-ikea-apps/index.html) IKEA Austria is now using retail beacons for the purpose of pushing in-store marketing to consumers who have the IKEA FAMILY app downloaded and Bluetooth enabled. At its store in Graz, in-store beacons are situated at certain spots in the store in order to welcome shoppers on arrival, entice consumers to take a break at the Food Market and enjoy a free coffee, or offer reminders to use a rewards card when checking out. This offers another layer of interaction that doesn't require a sales associate to be nearby. In the past, IKEA has embraced creative social media campaigns and augmented reality in order to push its offerings as a forward-thinking furniture retailers. With beacons now being used for the purposes of in-store marketing, a new level of engagement is introduced to brick-and-mortar spaces. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 35% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **Retail Beacons:** Using beacons for in-store marketing introduces a new level of engagement in brick-and-mortar spaces. - **In-store Interactions:** In-store beacons allow for targeted interactions with shoppers without the need for a sales associate. - **Technology Integration:** Integrating beacons with the IKEA FAMILY app showcases the potential for seamless technology integration in retail. ### Who This Affects Most - **Retail:** The retail industry can leverage beacons for targeted marketing and improved customer experiences. - **Furniture:** Furniture retailers like IKEA can use beacons to enhance in-store promotions and increase customer engagement. - **Technology:** The technology industry has opportunities to develop and deploy beacon technology for retail and other industries. ## Related on Trend Hunter - [Furniture Store Expansions](https://www.trendhunter.com/trends/new-zealand.md) - [Compact In-Retail Designs](https://www.trendhunter.com/trends/ikea-shopin.md) - [Furniture Store Openings](https://www.trendhunter.com/trends/ikea-new-zealand.md) - [Workplace-Integrated Store Locations](https://www.trendhunter.com/trends/hejworkshop.md) - [Virtual Furniture Pop-Ups](https://www.trendhunter.com/trends/welcome-to-bloxburg.md) - [Furniture Retailer Pop-Up Shops](https://www.trendhunter.com/trends/ikea-popup-store.md) - [AI Room Designers](https://www.trendhunter.com/trends/ikea-canada-2.md) - [Purposeful Consumer-Focused Campaigns](https://www.trendhunter.com/trends/ikea-sleepfluencers-campaign.md) - [Cross-Brand Shop-in-Shops](https://www.trendhunter.com/trends/ikea-in-best-buy.md)