# Virtual Influencer Installations In Tokyo, IKEA's In-Store Installation Stars Imma By Laura McQuarrie | Published 2020-09-03 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/in-store-installation References: [wersm](https://wersm.com/a-virtual-influencer-stars-in-ikeas-latest-in-store-installation/) & [instagram](https://www.instagram.com/p/CEfvgHjDgz4/?utm_source=ig_embed) People know that they can visit an [IKEA](https://www.trendhunter.com/trends/ikea-canada-2) store and expect to see a variety of the furniture and decor products set up in inspiring [in-store installations](https://www.trendhunter.com/trends/on-rotation1). While this helps people get a sense of what it might be like to live and interact with the products, IKEA introduced a [virtual influencer](https://www.trendhunter.com/trends/optodolce) to the store experience in Japan. At the IKEA Harajuku location in Tokyo, visitors now have the chance to be treated to a high-tech experience featuring Imma, who stars in the Happiness at Home installation. Imma "inhabits" the rooms via high-definition LED screens, making it seem as if she's truly lounging on a couch or browsing through her closet. Mimicking real life, the installation spans a full day and the scene gradually goes from the bright hours of daytime to a cozy evening. Image Credit: IKEA ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 57% | Activity: 92% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Virtual Influencer Installations:** Opportunity for businesses to incorporate virtual influencers in in-store experiences, creating a unique and immersive customer engagement. - **High-definition LED Screens:** Exploration of high-definition LED screens in retail installations opens up possibilities for realistic and visually captivating displays. - **Seamless Day-to-night Transitions:** Incorporating seamless day-to-night transitions in installations provides a dynamic and evolving experience for customers. ### Industries Being Reshaped - **Retail:** Retailers can utilize virtual influencers in-store to enhance the customer experience and drive sales. - **Technology:** Further development and utilization of high-definition LED screens in installations can revolutionize visual experiences in various industries. - **Marketing:** Marketing agencies can explore the concept of seamless day-to-night transitions to create captivating and memorable brand experiences. ## Related on Trend Hunter - [Virtual Appliance Showrooms](https://www.trendhunter.com/trends/appliance-showroom.md) - [AI Room Designers](https://www.trendhunter.com/trends/ikea-canada-2.md) - [Virtual Furniture Pop-Ups](https://www.trendhunter.com/trends/welcome-to-bloxburg.md) - [Virtual Department Store Influencers](https://www.trendhunter.com/trends/mira.md) - [Recruitment Metaverse Shops](https://www.trendhunter.com/trends/ikea-on-roblox.md) - [AI-Powered Mixed Reality Apps](https://www.trendhunter.com/trends/kreativ.md) - [AR-Powered Furniture Visualizers](https://www.trendhunter.com/trends/ikea-kreativ.md) - [Influencer-Led Virtual Shops](https://www.trendhunter.com/trends/walmart-realm-1.md) - [AI Interior Visualization](https://www.trendhunter.com/trends/sikea-ai.md)