# Micro-Batching Coffee Concepts The Fresh Market is Debuting a New In-Store Coffee Concept By Laura McQuarrie | Published 2021-10-27 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/in-store-coffee-concept References: [prnewswire](https://www.prnewswire.com/news-releases/the-fresh-market-has-reinvented-the-food-shopping-experience-301409867.html) & [thefreshmarket](https://www.thefreshmarket.com/)  At its original Greensboro store on Lawndale Drive, [The Fresh Market](https://www.trendhunter.com/trends/coffee-collection) is introducing a brand-new in-store coffee concept called Just Roasted, Just Brewed, Just for You. The new experience from [Roasting Plant Coffee](https://www.trendhunter.com/trends/global-acceleration-strategy) is a multisensory one that invites customers to see, hear and smell coffee being freshly roasted in micro-batches, right in the store, every day. The new coffee destination stocks a quality selection of [single-origin specialty coffee](https://www.trendhunter.com/trends/specialty-coffee-brand) from around the world and Roasting Plant's signature Javabot system keeps the experience simple and traceable. Guests benefit from being to order a coffee to go in less than a minute or take a fresh bag home. The site is also introducing a new restaurant experience with a Made Fresh Just for You food menu and an expanded wine selection, all of which help to give customers more choices when shopping. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 92% | Activity: 90% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Micro-batching Coffee:** Opportunities for coffee retailers to introduce in-store micro-batching coffee to provide customers with freshly roasted and brewed coffee. - **Multisensory Experience:** Integrating multisensory experiences in retail stores to attract customers and enhance their shopping experience. - **Fast and Traceable Service:** Providing fast and traceable service for coffee to-go orders to improve customer satisfaction and loyalty. ### Sectors Adopting This - **Coffee Retail:** Coffee retailers can introduce micro-batching coffee concepts to differentiate themselves and attract customers. - **Retail:** Retail stores can enhance their offerings by integrating multisensory experiences to provide a unique and engaging shopping experience. - **Food and Beverage:** Food and beverage industry can provide fast and traceable service to improve customer satisfaction and loyalty. ## Related on Trend Hunter - [Expansive Autumnal Coffee Ranges](https://www.trendhunter.com/trends/coffee-collection.md) - [Electric Coffee Micro-Roasters](https://www.trendhunter.com/trends/the-bellwether-shop-roaster.md) - [Delectable Rich Coffees](https://www.trendhunter.com/trends/cafe-grumpy.md) - [Coffee-to-Go Retail Concepts](https://www.trendhunter.com/trends/caf-delice-coffee-concept.md) - [Micro Workplace Cafe Concepts](https://www.trendhunter.com/trends/moments-by-lavazza-professional.md) - [Autonomous Coffee Stations](https://www.trendhunter.com/trends/costa-coffee-5.md) - [Purposeful Pour-Over Drip Coffees](https://www.trendhunter.com/trends/pour-over-drip-coffee.md) - [Nature-Inspired Coffee Boutiques](https://www.trendhunter.com/trends/coffee-boutique.md) - [Expressive Organic Coffees](https://www.trendhunter.com/trends/expressive-organic-coffee.md)