# Sleep-Focused Travel Campaigns KAYAK Launches its 'In Search of Sleep' Campaign By Debra John | Published 2025-03-11 | World Source: Trend Hunter, https://www.trendhunter.com/trends/in-search-of-sleep References: [ca.kayak](https://www.ca.kayak.com/) & [instagram](https://www.instagram.com/kayak/?hl=en)  Ahead of World Sleep Day on March 14, [KAYAK](https://www.trendhunter.com/trends/kayak-and-taskrabbit) is introducing its 'In Search of Sleep' campaign, designed to help travelers prioritize rest and relaxation during their vacations. A recent KAYAK survey found that "85% of Americans have experienced fatigue or sleep deprivation in the past year, yet over one-third report sleeping better while on vacation." This insight has inspired KAYAK to encourage users to plan getaways that prioritize quality sleep. With KAYAK's new filter feature, travelers can now search for destinations specifically tailored for restful nights. Leading the list is Split, Croatia, ranked as the top sleep-friendly destination. Charming small towns in Canada, Portugal, Sweden, and Andorra also make up the top 10, while Leavenworth, WA, known for its serene alpine setting, takes the #17 spot in the U.S. To enhance the campaign, KAYAK has partnered with [sleep expert](https://www.trendhunter.com/trends/sleep-training-for-grownups) Dr. Angela Holliday-Bell (@thesleep_md), who shares her expert advice on sleep strategies to ensure optimal rest while traveling. Image Credit: Shutterstock ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 73% | Activity: 81% | Freshness: 37% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### Key Themes Behind This Trend - **Sleep-centric Getaways:** Vacation packages are being tailored specifically for relaxation and recuperation, with destinations curated based on their sleep-friendliness. - **Personalized Travel Planning:** Travel platforms now offer filters and search tools for travelers looking to prioritize specific experiences, such as quality sleep. - **Expert-backed Travel Advice:** Collaborations with specialists like sleep experts are providing travelers with scientifically supported recommendations to enhance their vacation experience. ### Where This Applies - **Travel Industry:** The travel sector is capitalizing on growing consumer awareness around the importance of rest by crafting journeys centered on quality sleep. - **Wellness Tourism:** Wellness travel is seeing a shift towards sleep-focused itineraries, integrating rest as a pivotal element of health-conscious vacations. - **Technology in Travel:** Innovative digital travel tools are emerging, offering users the ability to filter and select destinations based on personalized wellness criteria. ## Related on Trend Hunter - [Sleep-Focused Hotel Offerings](https://www.trendhunter.com/trends/equinox-sleep-lab.md) - [Hotel Sleep Experiences](https://www.trendhunter.com/trends/hilton-1.md) - [Sleep Poverty Awareness Campaigns](https://www.trendhunter.com/trends/sleepless-lamp.md) - [Post-Vacation Task Helpers](https://www.trendhunter.com/trends/kayak-and-taskrabbit.md) - [Sleep-Focused Hotel Rooms](https://www.trendhunter.com/trends/sleep-lab-rooms.md) - [Australian Sleep-Focused Hotels](https://www.trendhunter.com/trends/emma-sleep-hotel.md) - [In-Room Wellness Experiences](https://www.trendhunter.com/trends/hilton-and-calm.md) - [Co-Branded Sleep Studies](https://www.trendhunter.com/trends/national-sleep-foundation.md) - [Relaxing Private Jet Experiences](https://www.trendhunter.com/trends/vistajet-sleep-program.md)