# Drowsy Workout Editorials The Russh Australia In My Own Time Photoshoot is Sleepy By Jordy E | Published 2012-12-29 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/in-my-own-time References: [mode.newslicious.net](http://www.mode.newslicious.net/2012/12/in-my-own-time-marte-mei-van-haaster-by.html) & [mode.newslicious.net](http://www.mode.newslicious.net/2012/12/in-my-own-time-marte-mei-van-haaster-by.html) The Russh Australia In My Own Time editorial works with a [sporty motif](https://www.trendhunter.com/trends/effortlessly-cool), albeit with a drowsy spin. Model Marte Mei Van Haaster is found drifting asleep in each shot, an interesting choice given the lively nature of the [workout theme](https://www.trendhunter.com/trends/set-active). Haaster was dressed in sports bras, athletic jerseys and [vintage crop shorts](https://www.trendhunter.com/trends/marty-supreme) on behalf of stylist Gillian Wilkins. Wilkins drove home the 80s-esque gym set with the help of photographer Alex Franco. It was Franco who captured Haaster's wet, unkempt locks, making it appear as if she had a recent run in with Olympic-sized race track. And yet, her closed eyes suggest otherwise, allowing viewers to conjure up a calming albeit fashionable state of mind. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 22% | Activity: 25% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Sleepy Workout:** Exploring fitness themes with a twist of drowsy spin. - **Vintage Sportswear:** Reworking athletic clothing from past decades for modern consumption. - **Wet Hair Look:** Incorporating the appearance of just having worked out into fashion and lifestyle imagery. ### Who This Affects Most - **Athletic Apparel:** Designing clothing that looks stylish yet comfortable enough to sleep in. - **Photography:** Experimenting with new approaches to capturing fashion and workout themes. - **Fitness:** Inspiring consumers to embrace exercise beyond traditional means. ## Related on Trend Hunter - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Earthy Athleisure Clothing Collections](https://www.trendhunter.com/trends/red-run-active.md) - [Athlete Celebrity Campaigns](https://www.trendhunter.com/trends/zne-collection.md) - [Art-Inspired Streetwear Capsules](https://www.trendhunter.com/trends/vitesse.md) - [Essential 90s-Inspired Activewear](https://www.trendhunter.com/trends/90sinspired-activewear.md) - [Brunch-Inspired Activewear Capsules](https://www.trendhunter.com/trends/nimble-activewear.md) - [Versatile Athletic Capsules](https://www.trendhunter.com/trends/brunette-the-labels-sport-collection.md) - [Fitness Instructor-Inspired Sports Capsules](https://www.trendhunter.com/trends/effortlessly-cool.md) - [Wellness Athletic Campaigns](https://www.trendhunter.com/trends/soft-wins-campaign.md)