# Expressive Songstress Perfumes The Ice Spice In Ha Mood Perfume Will Arrive on TikTok Shop Live By Michael Hemsworth | Published 2026-07-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/in-ha-mood-perfume References: [happi](https://www.happi.com/breaking-news/ice-spice-breaks-into-fragrance-with-revlon/)  The [Ice Spice](https://www.trendhunter.com/trends/mercedesbenz-cla) In Ha Mood perfume has been announced as a new fragrance from the hip-hop artist through Revlon that brings her artistic style to an eau de parfum spray. The perfume is reported to have a floral, fruity amber profile with notes of Queen Royale Accord along with pear, wild raspberry, rose, plum blossom, magnolia, vanilla absolute and amber. The packaging embraces a soft, feminine aesthetic that's positioned to complement Ice Spice's public persona with a focus on pink hues throughout. The Ice Spice In Ha Mood perfume will be launched for sale during a [TikTok Shop Live](https://www.trendhunter.com/trends/influxious) by the artist herself, which will be the first time a celebrity has co-hosted a live showing event on the platform through [Ulta Beauty's](https://www.trendhunter.com/trends/lady-h-hair-perfume) channel. ## Trend Insights (Trend Hunter) - Score: 8.2/10 - Popularity: 77% | Activity: 83% | Freshness: 85% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Celebrity-led Social Commerce:** Artist-hosted livestream launches blend fandom, entertainment and instant purchasing, creating space for beauty brands to convert cultural attention into direct retail demand. - **Persona-driven Fragrance Design:** Fragrances built around a public figure’s aesthetic and identity transform scent into an extension of personal branding and fan affiliation. - **Live Beauty Drops:** Time-bound product debuts on social shopping platforms introduce scarcity, interactivity and creator presence as new drivers of premium beauty engagement. ### Who This Affects Most - **Fragrance:** Celebrity-coded scent profiles and expressive packaging expand perfume beyond traditional olfactory positioning into lifestyle-led identity products. - **Beauty Retail:** Retailers using livestream channels with high-profile talent gain new formats for discovery, storytelling and conversion outside conventional e-commerce flows. - **Social Media Commerce:** Platform-native shopping events tied to entertainment figures signal a shift toward content-first retail ecosystems where engagement and checkout occur together. ## Related on Trend Hunter - [Gourmand Beauty Brand Scents](https://www.trendhunter.com/trends/easy-bake-intense-eau-de-parfum.md) - [Escapist Haircare Campaigns](https://www.trendhunter.com/trends/herbal-essences-scent-of-your-dreams.md) - [Pheromone-Inspired Perfume Oils](https://www.trendhunter.com/trends/pheromone-inspired-perfume-oil.md) - [Immersive Luxury Perfume Launches](https://www.trendhunter.com/trends/easy-bake-intense.md) - [Nigerian-Inspired Fine Fragrances](https://www.trendhunter.com/trends/influxious.md) - [AI-Driven Fragrance Experiences](https://www.trendhunter.com/trends/hola-fragrance-popup.md) - [Storytelling Fragrance Trios](https://www.trendhunter.com/trends/mood-stones.md) - [Female-Rapper Fragrance Debuts](https://www.trendhunter.com/trends/hot-girl-summer-eau.md) - [Celebrity-Approved Fragrance Expansions](https://www.trendhunter.com/trends/cloud-aurora.md)