# Better-For-You Cheese Puffs In Good Hands Protein Puffs Come in Two Flavor Varieties By Michael Hemsworth | Published 2023-01-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/in-good-hands-protein-puffs References: [snackandbakery](https://www.snackandbakery.com/articles/108199-california-dairy-farmers-launch-in-good-hands-cheese-protein-puffs) & [ingoodhandsfoods](http://ingoodhandsfoods.com/)  The [In Good Hands](https://www.trendhunter.com/trends/cheesy-protein-puffs) Protein Puffs are being launched as a new, better-for-you take on the [classic cheese puff snacks](https://www.trendhunter.com/trends/vegan-cheezy-cheddar-pops) perfect for satisfying cravings, while also offering a functional recipe. The snack features 12-grams of milk protein in each serving with 130-calories, one-gram of sugar and no gluten in the mix. The snack comes in two flavors including the White Cheddar Protein Puffs and the Nacho Cheese Protein Puffs, which are both characterized by their crunchy texture and extra-cheesy flavor. Director of Communications for [California Dairies Inc.](https://www.trendhunter.com/trends/school-lunch-program) Stacy Heaton commented on the In Good Hands Protein Puffs saying, "Considering 51% of shoppers switched from traditional snacks to high-protein, lower sugar options in the last year, our Protein Puffs are just the right fit for how consumers snack today and the evolving wellness landscape." Image Credit: In Good Hands ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 21% | Activity: 38% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **High-protein Snacks:** There's an opportunity to develop other snacks with high protein content. - **Better-for-you Snacks:** There's an opportunity to create snacks that are healthier alternatives to classic favorites. - **Functional Snacks:** There's an opportunity to develop snacks with added functional benefits like protein. ### Where This Applies - **Snack Food Industry:** Companies in the snack food industry can adapt their offerings to include high-protein and better-for-you alternatives. - **Dairy Industry:** Dairy companies can develop more functional and nutritious snacks using milk protein. - **Health and Wellness Industry:** The health and wellness industry can expand their product lines to include more functional snack options. ## Related on Trend Hunter - [Protein-Packed Cheesy Puffs](https://www.trendhunter.com/trends/cheesy-protein-puffs.md) - [Protein-Rich Puffed Cheese Snacks](https://www.trendhunter.com/trends/one-puffs.md) - [Gluten-Free Protein Puffs](https://www.trendhunter.com/trends/genius-gourmet-protein-puffs.md) - [Protein Puff Snacks](https://www.trendhunter.com/trends/white-cheddar-protein-puff.md) - [Puffy Plant-Based Snacks](https://www.trendhunter.com/trends/peatos-puffs.md) - [Cruciferous Snack Puffs](https://www.trendhunter.com/trends/baked-puffs.md) - [Vegetable-Based Snack Puffs](https://www.trendhunter.com/trends/snackin-for-you.md) - [Seasoned Puffed Cheese Snacks](https://www.trendhunter.com/trends/whisps-snack.md) - [Crunchy Filler-Free Cheese Snacks](https://www.trendhunter.com/trends/eat-happy-kitchen-cheese-bites.md)